• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

innovation stew

December 6, 2009 Leave a Comment

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Last year, business battened down the hatches and prepared for a hunger year. As I parodied in another cartoon at the time, a few companies with deep pockets used this opportunity to invest, but most companies cut back and slashed budgets. Some tightened their belts more than others.

Budget cuts test to force priorities, and the immediate essentials usually trump the long-term. The innovation pipeline is often one of the first casualties.

Innovation is the lifeblood of consumer products. Retailers are constantly hungry for new products and brands need to feed the beast or they risk losing space. Yet this year, many of the pantries are empty, and companies are playing catch-up to pay for last year’s short-sightedness.

It all reminds me of a classic Simpson’s sketch, which I reference within this cartoon:

Lisa: There’s nothing to eat for breakfast.

Homer: You gotta improvise.

Lisa (going through the fridge): Cloves, Tom Collins mix, frozen pie crust…

To inspire those of you staring at an empty pantry, I thought it was funny that a Simpson’s fan actually tried to make a Clove and Tom Collins pie. What recipes are you going to make this year?

Here’s another cartoon I drew on the subject in 2004.

Filed Under: innovation

Get a new marketoon each week:

Previous Post Next Post

driving by the rear view mirror

voice of the brand

Browse similar cartoons in: innovation

Browse By Category See All Marketoons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist