Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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This Week's Cartoon

Fix it in Post

In an advertising shoot, we often hear someone say, “we’ll fix it in post”.  It can be comforting to hear (particularly at the end of a long day), but it’s often a cop out.   Marketers learn the hard way that there’s only so much that we can actually fix in post-production. Our source footage limits how much we can… Read More

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Most Recent Cartoons

CMO cartoon

a CMO by any other name

McDonald’s is the latest company to ditch the Chief Marketing Officer role, with news that Silvia Lagnado is leaving the company and her role absorbed by restructuring.  The CMO role similarly disappeared in recent years at Johnson & Johnson, Kimberly Clark, Mars, Uber, Lyft, Taco Bell, Beam Suntory, Hyatt, and Coca-Cola.  While 70% of the Fortune 500 still have a… Read More

Marketing Automation cartoon

marketing effectiveness

Cheryl Calverley, CMO at UK mattress brand Eve Sleep recently observed:  “We’ve reached peak performance optimization. Everyone has piled in and done the easy stuff in digital marketing … so we come back round in a circle. The only way to stand out from the crowd is creative.” I like Chery’s sentiment of “peak performance optimization”.  So much of the… Read More

Make the Logo Bigger cartoon

make the logo bigger

I first drew a version of this cartoon almost 10 years ago, and decided to riff on the concept with an updated version.  “Make the logo bigger” is still the most common client feedback for creative work, and the quickest way to drive a creative director crazy. A web agency called New Republique once channeled their client frustration into a… Read More

sonic branding

Brand style guides are traditionally visual. When brand interactions are increasingly screenless, how do brands stand out?  How do brands show their identity in a world of sound? Several brands have recently announced new sonic branding strategies in the last year, including HSBC, Coca-Cola, and MasterCard. MasterCard CMO Raja Rajamannar said that agencies asked if he “was smoking something” when… Read More

Advertising Production cartoon

advertising production

After my Cannes cartoon a couple weeks ago, I heard a lot of crazy stories on how the sausage gets made in the world of advertising.  This week’s cartoon was inspired by an anecdote a reader named Mark shared with me about filming in Fiji. In another story, Hershey’s once filmed an ad in a small town in Canada that… Read More

data-driven marketing

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”  Jim Barksdale famously said this as the founding CEO of Netscape in the 90s. Two decades later, we’re operating in a very different data-driven world.  The question is no longer “if we have data”; it’s what data are we choosing to pay… Read More

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About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2015 Marketoonist