Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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This Week's Cartoon

the personalization gap

We’re in a marketing catch-22. Consumers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized. A recent Accenture report found that 44% of U.S. consumers are frustrated when companies fail to delivery relevant, personalized shopping experiences but half (49%) are concerned about personal data privacy. And 43% of U.S. consumers… Read More

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marketing short-termism

Marketing for the long-term and the short-term is a constant balancing act. Pressure to show immediate results can lead marketers to focus on quick-hit sales conversation tactics, which can look good temporarily in marketing dashboards, but are far less effective in the long-run. Last year, Peter Fields and Les Binet published an IPA report on on marketing effectiveness that charted… Read More

shifting priorities and digital transformation

We’re all working in a time of perennial change. Marketing priorities are frequently a moving target. This climate can create a sort of organizational Attention-Deficit Disorder. Nowhere is this more prevalent than in the push toward digital transformation. Gartner released a study a few weeks ago that found senior executives were rapidly shifting priorities to embrace digital business. And yet,… Read More

being agile

“The word ‘agile’ as been subverted to the point where it is effectively meaningless,” wrote Dave Thomas, one of the 17 original signers of the Agile Manifesto. First drafted as a manifesto for software development by software developers in 2001, Agile as a methodology has since spread business-wide. An organization called AgileSherpas recently released the “2018 State of Agile Marketing”… Read More

brand standing

Sprout Social released a survey that concluded two-thirds of consumers say its important for brands to take a stand on social or political issues. Edelman echoed that sentiment with a 2017 study that found 51% of respondents believe brands have more power to solve social issues than the government. And they reported that 57% of consumers are more likely to… Read More

influencer fatigue

Gartner L2 recently reported that 70% of brands across industries worked with influencers on Instagram in 2017. Influencer marketing is projected to become a $5 to $10 billion market in the next 5 years. These reports came before the Facebook algorithm change and the impending GDPR deadline threw many marketers’ social plans into disarray, which suggest even more brand investment… Read More

Glass Half Full

innovation risk

New ideas inherently carry risk. And there’s often friction between the risk profiles of our ideas and the risk tolerances of our organization. How we navigate and manage that friction impacts what, if anything, makes it through the gauntlet of the innovation process. Risk tolerance can vary across different parts of the business. Ultimately we need all of these different… Read More

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About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2015 Marketoonist