Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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This Week's Cartoon

Digital Transformation cartoon

5 stages of digital transformation

Forrester reported last year that “firms think they are transforming, but many don’t realize that transformation will be a permanent state of being.” Principal Analyst Ted Schadler went on to write: “21% of firms think their transformation is done and dusted. Really? Done? Another 22% are investigating or not transforming at all. And while 56% of firms are transforming, their… Read More

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Most Recent Cartoons

one-to-one personalization

Twenty years ago, in early 1999, the HBR published a pioneering article on the future of personalization titled “Is your company ready for one-to-one marketing?” Reading it is a flashback to the heady days of the dot-com era, with Amazon as case study number one. The article states: “Relationship marketing is grounded in the idea of establishing a learning relationship… Read More

too many cooks in the creative review

I wrote recently about lackluster creative briefs as a leading cause of lackluster creative. Another common factor is the lackluster creative review. How we run the process of reviewing creative directly impacts the result. Creative can be made stronger by the virtue of additional points of view. But we have to channel those points of view constructively. The path of… Read More

podcasts, podcasts, podcasts

“In a world where more podcasts are being released than anyone can listen to in a lifetime, the content needs to be highly compelling to attract and retain listeners.” This was a recent observation from Alex White, VP of content at Pandora. As of April 2019, there are over 700,000 unique podcasts on iTunes, with over 29 million episodes. That’s… Read More

creative briefs and talking like a human

I recently started helping out with a Stanford Business School course called “Humor: Serious Business”, which is teaching students about the power of humor in work. I came across the curriculum while researching my TED Salon talk on humor last fall, and the professors kindly invited me to be their cartoonist-in-residence. Last week, one of the lessons involved talking like… Read More

smart speakers and voice-driven AI

Bloomberg reported last week that Amazon employs thousands of workers to listen to voice recordings captured from Echo speakers as part of it’s efforts to improve the performance of Alexa. “Occasionally the listeners pick up things Echo owners likely would rather stay private: a woman singing badly off key in the shower, say, or a child screaming for help. The… Read More

wannabe influencer marketing

Recently the owner of a small hotel in the Philippines called White Banana grew frustrated by the constant stream of requests he received from “wannabe influencers” (his term), each one trying to score a free vacation in return for Instagram posts. He posted the following announcement: “We are receiving many messages regarding collaborations with influencers, Instagram influencers. We kindly would… Read More

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About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2015 Marketoonist