This Week's Cartoon

extreme market research

I first drew a version of this cartoon years ago sitting behind the focus group one-way mirror while working at General Mills. We held a lot of focus groups, many of them in a Minneapolis suburb called Eden Prairie. We used to jokingly refer to those focus group respondents as “The Oracles of Eden Prairie.” We seemingly brought just about… Read More

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Most Recent Cartoons

8 types of annoying ads

When digital advertising first emerged, technology seemingly offered a utopian future for marketers — the ability to deliver the right message to the right person at the right time. Marketers talked about an eventual end to one-size-fits-all advertising seen as irrelevant, interruptive, and annoying. Yet, today’s experience certainly hasn’t gotten any less annoying. Nielsen Norman Group released a study last… Read More

targeting generation z

After a decade of Millennial obsession, the marketing world is increasingly buzzing about the next generation around the corner — Generation Z. Studies highlight their buying power of $44 billion, that they’ll be 40% of the population of US, Europe, and BRIC by 2020, and that they are naturally immune to advertising. Agencies are lining up to offer tools and… Read More

the emperor’s new marketing plan

In these fast-paced days of digital marketing, there’s a continuous stream of new technologies for marketers to get excited about. It’s tempting for marketers to drop everything in favor of the shiny new thing. Our sense-checking isn’t always caught up with our enthusiasm. We risk being caught without our clothes. Or pretending like we see the clothes, when we don’t…. Read More

chatbots and the future of customer experience

I spoke at a conference last week called MarTech, which focuses on the intersection of marketing and technology. One of their founding insights is that technology changes exponentially, but organizations change logarithmically. One of the other speakers talked about the rise of chatbots, and how they will fundamentally change marketing. The speaker shared that 80% of brands expect to be… Read More

meetings, meetings, meetings

I once heard Seth Godin give a talk to a group of marketers in London. After this session, someone asked his secret to being so productive. Seth not only publishes books and starts ventures, he famously finds the time to reply personally to every single email he receives. Seth replied simply, “I don’t watch TV and I don’t go to… Read More

bringing ideas to life

Bringing ideas to life in an organization can be a bumpy ride. We’re all familiar with the myth of Isaac Newton sitting under the apple tree, waiting for inspiration to fall on his head. Newton’s apple is one of the more common symbols of innovation, right up there with Archimedes shouting Eureka from his bathtub. Metaphorically, that’s what we do… Read More

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