KEYNOTE SPEAKER + CARTOONIST

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This week’s marketoon

Cartoon: executive asks what’s driving a rising AI usage chart; presenter answers, “Employees pretending to use AI to impress us.”

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AI Theater and Measuring What Matters

I drew this week's cartoon inspired by new research on what can happen when companies push employees to "use AI." Workforce analytics firm Visier found that 48% of employees say they exaggerate their AI use or expertise at least some of the time. Visier calls this "performative AI." Trying to drive behavior change by measuring "usage" alone can reward the wrong behavior, like "tokenmaxxing."…

Read Post: AI Theater and Measuring What Matters

Marketoonist by Tom Fishburne is the longest-running marketing cartoon series (24 years and more than 1,300 cartoons and counting).

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“Tom Fishburne is the David Ogilvy of cartooning.”
— Seth Godin

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