Cartoon Powered Marketing

Marketoon of The Week
"Lifecycle of a Brand" cartoon

brand reputation

October 4, 2015 ⋅ 4 Comments

“It takes a lifetime to build a good reputation, but you can lose it in a minute,” according to Will Rogers. Or as Warren Buffet put it, “A great reputation is like virginity – it can be preserved but it can’t be restored.” Volkswagen’s emissions debacle has been the biggest proof point of this principle in marketing. VW is one… Read More

Read More
Marketoon of The Week
optimized for mobile cartoon

optimized for mobile

I’m speaking at a Google conference on mobile marketing this week and came across their recent study on the shift to mobile and what it means for brands. This takeaway jumped out at me: “People are more loyal to their need in the moment than to any particular brand.” The insight may sound obvious, but marketers don’t naturally operate that… Read More

creative review

If last week’s cartoon was about dysfunctional creative briefs, this week’s cartoon is about dysfunctional creative reviews. Many organizations take a “too many cooks” approach when assessing creative. Everyone has an opinion, and creative communication can be subjective. If you try to accommodate everyone, you’ll end up with the lowest common denominator. I think that how we set the stage… Read More

Viral Brand Videos Cartoon

viral brand videos

Sometimes our marketing instincts get in the way of what’s most likely to be shared. When putting together a creative brief, marketers often take a tick box or laundry list approach. We throw in everything including the kitchen sink. We’re then surprised when it doesn’t land with our audience. I gave a talk recently to a room full of agencies… Read More

"Generational Marketing" cartoon

marketing to younger generations

A marketing friend shared with me that one of her brand’s biggest challenges was how to stay relevant with the next generation of consumers. Many brands are having a generational identity crisis. While still obsessing over Millennials, marketing teams are also starting to retool their brands to resonate for Generation Z (whose oldest members turn 18 this year). This results… Read More

"Data-driven" cartoon

data-driven decision making

I heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.” We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make. Being data-driven in our decision making increasingly means being data-skeptical. Whether intentional or… Read More

"Design Thinking" cartoon

design thinking

Design Thinking is one of the more hyped (and frequently misunderstood) terms in business. Many companies have jumped on the Design Thinking bandwagon without really knowing what it means. The term is frequently trotted out to describe just about any organization — even organizations with a pretty superficial appreciation of Design. Sometimes the Design Thinking term gets confused with its… Read More

Wondering if a marketoon™ campaign is a good fit?

Let's Talk