This Week's Cartoon

optimizing content

In content marketing, I think there can be too much emphasis on writing for search engines, and not enough on writing for people. In the mid-to-late 90’s, I worked for an early web developer and remember when search engine optimization first started gaining steam. There was suddenly a “keyword stuffing” arms race. We heard about websites that were putting completely… Read More

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Cartoon Powered Marketing

Most Recent Cartoons

one-to-one marketing

One-to-one marketing has long been considered a holy grail for business. Marketers strive to perfectly personalize the right message to the right consumer at the right time. Technology and large data pools are bringing marketers ever closer to that goal. Yet one-to-one marketing can also be, well, creepy. Marketers have to walk a fine line between useful personalization and going… Read More

content marketing overload

A few years ago, Mark Schaefer mapped the supply-and-demand of content marketing and predicted diminishing returns as the volume of content grows. He called this concept “Content Shock“: “the emerging marketing epoch when exponentially increasing volumes of content intersect our limited human capacity to consume it.” Since then, the volume level has only increased. TrackMaven reported that content output per… Read More

big data promises

Many organizations have pursued Big Data as a panacea. For years, there has been an implicit strategy to capture as much data as possible and then figure out what to do with all of it later. Big Data has swelled beyond the capacity of data-driven marketers to make sense of it all. IBM estimates that 90% of the world’s data… Read More

brand safety

Last week, I shared Marc Pritchard’s manifesto on the state of digital advertising and some of the hazards of a murky and fragmented programmatic media supply chain. One of the challenges is the uncertainty about where digital ads show up. Jaguar Land Rover temporarily halted all UK digital advertising a few weeks ago after learning that one of its ads… Read More

digital advertising and media transparency

This cartoon was inspired by the talk P&G CMO Marc Pritchard gave on the state of digital advertising at the IAB’s Annual Leadership Meeting a few weeks ago. His talk is worth reading or seeing in its entirety. Professor and pundit Mark Ritson called it the most important speech about marketing in the last 20 years. Marc Pritchard addresses the… Read More

designing for mobile

In 2015, Google introduced an algorithm update known as “Mobilegeddon” that prioritized mobile-friendly websites and was a wakeup call for marketers. And yet, with customers increasingly mobile first, many brands still treat mobile visitors as mini desktop visitors. Ericcson published a neuroscience study last year that found that the stress caused by using smartphones to find content and complete tasks… Read More

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