New Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

creative briefs and talking like a human

I recently started helping out with a Stanford Business School course called “Humor: Serious Business”, which is teaching students about the power of humor in work. I came across the curriculum while researching my TED Salon talk on humor last fall, and the professors kindly invited me to be their cartoonist-in-residence. Last week, one of the lessons involved talking like… Read More

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smart speakers and voice-driven AI

Bloomberg reported last week that Amazon employs thousands of workers to listen to voice recordings captured from Echo speakers as part of it’s efforts to improve the performance of Alexa. “Occasionally the listeners pick up things Echo owners likely would rather stay private: a woman singing badly off key in the shower, say, or a child screaming for help. The… Read More

wannabe influencer marketing

Recently the owner of a small hotel in the Philippines called White Banana grew frustrated by the constant stream of requests he received from “wannabe influencers” (his term), each one trying to score a free vacation in return for Instagram posts. He posted the following announcement: “We are receiving many messages regarding collaborations with influencers, Instagram influencers. We kindly would… Read More

tiktok and the next big thing

Here we go again. Marketers are circling around a hot new social media property heralded to be the next big thing. One representative FOMO headline — “Brands not on TikTok in 2019 will be left behind.” From a marketing perspective, TikTok promises a perfect storm of big numbers (500 million monthly active numbers and record app downloads), a hard to… Read More

innovation myopia

Apple has used “one more thing…” as a closing catchphrase off and on since 1998. Steve Jobs would pretend the event was over, start leaving the stage, and then would say “one more thing” before revealing some magical new innovation. Tim Cook said it most recently with the launch of the Apple Watch in 2014. The next big Apple event… Read More

the marketing tech stack

According to Gartner, marketing technology now accounts for 29% of the total marketing budget. That’s currently the single largest area of marketing investment, greater than talent (24%), paid media (23%), and agencies (23%). Scott Brinker started mapping the marketing technology landscape in 2011, with 150 marketing technology solutions available to marketers. In 2018, he released an updated graphic with a… Read More

personal branding

As the marketing saying goes, “brands want to be people and people want to be brands.” When Tom Peters wrote “A Brand Called You” in Fast Company in 1997, he first popularized the whole notion of personal branding: “As of this moment, you’re going to think of yourself differently! … You don’t ‘belong to’ any company for life, and your… Read More

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