Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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This Week's Cartoon

AI is a Tool cartoon

AI is a Tool

In 1966, Abraham Maslow, originator of the Hierarchy of Needs, made this well-known observation: “If the only tool you have is a hammer, it is tempting to treat everything as if it were a nail.” This type of cognitive bias became known as Maslow’s hammer or the Law of the Instrument. I’ve been thinking about that line in the current… Read More

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Customer Journey cartoon

Customer Journeys to Nowhere

Earlier this year an editorial in the New York Times wondered:  “When did everything become a ‘journey’? Changing our hair, getting divorced, taking spa vacations — they’re not just things we do; they’re ‘journeys.’” And of course, to marketers, there’s the “customer journey.” The customer journey is a handy metaphor to help us consider all of the interactions and experiences… Read More

Thinking Outside the Box cartoon

Thinking Outside the Box

Conventional wisdom holds that creativity comes from “thinking outside the box”, but constraints are actually one of its key ingredients. One of Google’s principles of innovation is “creativity loves constraints,” as Marissa Mayer once recounted: “People think of creativity as this sort of unbridled thing, but engineers thrive on constraints. They love to think their way out of the little… Read More

Safe is Risky cartoon

Playing it Safe is Risky

I’ve always liked this insight from Seth Godin: “If failure is not an option, then neither is success.” Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play it safe and keep as… Read More

Thought Leadership cartoon

Thought Leadership

In 2008, I brought my team to see Seth Godin speak at an event in London. There was a Q&A at the end, and someone asked Seth how he found time to do all the things he did — write so many books, keep a daily blog, and personally respond to every email he receives. Seth’s answer left an impression… Read More

Future of AI cartoon

Future of AI

It’s hard to read the tea leaves on the future of work with AI. There are such wild extremes between the predictions of techno-utopian boosters and techno-dystopian doomers.  It’s exciting and scary at the same time and no one really knows how this will go.  I keep coming back to HBS professor Karim Lakhani’s oft-quoted observation from last year: “AI… Read More

Corporate Apology cartoon

Corporate Apology

The recent CrowdStrike debacle gives lessons for all of us in how to (and how not to) communicate in a crisis.  The initial tweeted response from CEO George Kurtz fell flat, as panned by comms expert Davia Temin: “This is a response scrubbed by a legal team with lawsuits in mind. It holds little to no accountability, which is what… Read More

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About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

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