This Week's Cartoon

marketing data and GDPR compliance

I just returned from a two week book tour with marketers in the UK and Norway. If there was one topic that overshadowed most marketing conversations, it was GDPR. The EU’s General Data Protection Regulation (GDPR) is the sweeping new EU regulation on marketing data that will impact any company that offers goods or services to EU residents or tracks… Read More

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Most Recent Cartoons

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong context and intent. Here’s how Google framed the opportunity recently: “Every day, three billion people around… Read More

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye chart”, that’s a good sign you might want to rethink your slides. When I started my… Read More

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising, CRM or even ad serving. All those compartments of marketing will be transformed… Read More

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark Twain quote applies equally when writing a presentation — “I didn’t have time… Read More

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over the past several years, we’ve witnessed an expansion of the CMO mandate, from… Read More

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West opened up a pop-up “Museum of Failure” in the town of Helsingborg. The museum… Read More

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