This Week's Cartoon

the future of smart devices

The Internet of Things is coming soon to consumer packaged goods. Pernod Ricard introduced a pilot last month with 40,000 bottles of Malibu rum, turned into “digital touchpoints” with an NFC chip. The bottles connect wirelessly to your phone, providing exclusive content like drinks recipes and prize draws. As marketing manager Jo Alexander put it: “We have identified an opportunity… Read More

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Cartoon Powered Marketing

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Customer Journey cartoon

the customer journey

Marketers have more data at their disposal than ever. But it still feel’s like a giant game of “Where’s Waldo” in determining where customers are in the customer journey. And deciding what messages to share at any point in time. In many ways, we currently have the worst of both worlds. Customers know (and in some cases resent) that their… Read More

Email Newsletters cartoon

brand newsletters

Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving them a reason to sign up. Last week David Hieatt, founder of Hiut Denim and the Do Lectures gave a workshop in London on the power of the humble email newsletter. I… Read More

Targeting cartoon

marketing targeting

The marketing world is buzzing about P&G’s announcement last month that they’re moving away from Facebook ads that target specific consumers. As CMO Marc Pritchard described the move, “We targeted too much, and we went too narrow. And now we’re looking at: What is the best way to get the most reach but also the right precision.” Coming from the… Read More

Pokemon Marketing Cartoon

pokemon go, AR, and location-based marketing

The Pokemon Go phenomenon may have peaked, but it sure lit a fuse for marketers to think about augmented reality, location-based marketing, and how their brands might fit in. As with adopting any other technology for marketing, many marketers will treat it as a gimmicky bandwagon. I stumbled across an AdAge article with an interesting insight on why Pokemon Go… Read More

purpose-driven ads cartoon

purpose-driven advertising

There has been an explosion in purpose-driven brand communication the last few years. As Matthew Gardner at Droga5 put it, “Because of the challenge for people’s attention, purpose is the only thing that will get brands to break through. This is not a trend but more of an imperative and should be top of mind for every company.” When every… Read More

160808.media

media planning

Marketers often think of their communication plan as three distinct types of media: Paid (buying ads), Owned (creating branded content), and Earned (social and word of mouth) Media. This P.O.E.M. model can be a handy way to think about marketing. But in practice, there are increasingly blurred lines between Paid, Owned, and Earned Media. And marketers sometimes act as if… Read More

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