New Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

the evolution of advertising

A few weeks ago, I drew a cartoon on the Future of Advertising, imagining increasingly invasive advertising in our homes, thanks to technology and IOT. The cartoon seemed to strike a chord, and even popped up in the Wall Street Journal. And yet while advertisers are gaining increasingly powerful tools to reach consumers in ways never before possible, consumers are… Read More

Read More

Cartoon Powered Marketing

Most Recent Cartoons

trying to appeal to millennials

Marketers often fall into the trap of treating generations as monoliths. The topic, “How to Appeal to Millennials”, has appeared on many a conference agenda and marketing plan, often accompanied by a stereotypical checklist of what defines a millennial mindset and what it takes for brands to resonate with them. I like how Mark Ritson frequently skewers this practice. Here’s… Read More

the future of advertising

The 2002 movie “Minority Report” portrayed a futuristic vision of advertising as the lead character, John Anderton, enters a shopping mall that identifies him from retina scans and pitches personalized ads to him as he walks by: “John Anderton, you could use a Guinness right about now.” That scene influenced a generation of marketers. I riffed on this premise with… Read More

designing by committee

Sir Alec Issigonis, designer of the original Mini in 1959, famously said, “a camel is a horse designed by committee.” The Mini became one of the most successful cars of all time. Sir Alec was knighted is 1969 because of its success. The car was voted the second most influential car of the 20th century. The Mini became an icon… Read More

New Book Launch and 15 Years of Marketoons

My new book collection has launched — Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings. You can find more detail on the book and where to buy it here (print and ebook on Amazon most places worldwide and other retailers like Barnes & Noble). Also, if you’re interested in ordering more than 50 copies… Read More

marketing data and GDPR compliance

I just returned from a two week book tour with marketers in the UK and Norway. If there was one topic that overshadowed most marketing conversations, it was GDPR. The EU’s General Data Protection Regulation (GDPR) is the sweeping new EU regulation on marketing data that will impact any company that offers goods or services to EU residents or tracks… Read More

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong context and intent. Here’s how Google framed the opportunity recently: “Every day, three billion people around… Read More

Wondering if a marketoon™ campaign is a good fit?

Let's Talk