New Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

the future of e-commerce

Voice is starting to redefine how consumers buy brands. Brands will increasingly have to navigate a world that doesn’t have a traditional user interface — zero UI. As Google CEO Sundar Pichai put it, “we will move from mobile first to an AI first world.” Walker Sands recently reported that one in five (19%) have made a voice purchase through… Read More

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Cartoon Powered Marketing

Most Recent Cartoons

super bowl advertising

64% of Super Bowl viewers are unable to connect a memorable ad to the brand it was advertising, according to research from research consultancy Communicus. They also found less than 20% of Super Bowl ads produce significant impact on the brand. Their obvious but sometimes forgotten takeaway — entertainment alone is not enough. What they recommended marketers focus on is… Read More

facebook news feed

Marketers are scrambling to figure out the implications of Facebook’s announcement in early January that it will overhaul its news feed. Updates from friends and family will be prioritized much higher than updates from brands. Facebook will emphasize “meaningful social interactions” over likes and shares. The announcement may be dramatic, but this has been a long time coming. Organic posts… Read More

whack-an-idea

I first played around with this cartoon idea nearly a decade ago and decided to redraw for a conference in Amsterdam last week. Organizations are designed to minimized risk. It’s in their DNA. Organizations develop all sorts of antibodies to neutralize threats to the status quo. A natural byproduct is that it can be hard to introduce unconventional ideas. As… Read More

culture of innovation

I’m giving a talk this week in Amsterdam about building a culture of innovation and I stumbled across a recent innovation report from Capgemini that I found interesting. Capgemini reports that 87% of companies now have a space dedicated to innovation (a 27% increase in innovation centers versus last year). But only 17% of companies say that innovation is taking… Read More

the blockchain bandwagon

A few weeks ago, a publicly traded beverage company called Long Island Iced Tea Corp changed it’s name to Long Blockchain and announced that it was focusing on blockchain technology. Their stock surged 200% on the news. Last week, Chanticleer Holdings, which owns burger restaurants and is a franchisee of Hooters, said that it was using blockchain for a new… Read More

retargeting ads

’Tis the season for retargeting ads. Major shopping periods spark a surge in campaigns triggered by items consumers browse, place in their carts, or (annoyingly) have already purchased. Samuel Scott gave an interesting talk in October about the net effect of all of this retargeting. He said: “If anyone here uses retargeting, then it’s your fault that people are blocking… Read More

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