Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
Wired editor Brian Barnett suggested a few years ago that Cyber Monday is the perfect day to battle annoying marketing emails: “Today more than any other, every single marketer in possession of your email address has set their phasers to send… “Whether you’re partaking in deals this year or passing them by, take a moment to embrace the season’s true… Read More
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A few weeks ago, NPR’s Planet Money coined a catchy new economics term — skimpflation: “We’ve all heard about rising inflation. The price of stuff is going up. And if you read this newsletter, you’ve heard of shrinkflation. That’s when the price of stuff stays the same, but the amount you get goes down. The economywide decline in service quality… Read More
Marketers are constantly obsessed with how to reach younger generations to stay relevant. This can lead to a lot of “cringey” marketing, to use a term my teenage daughters make fun of when older people like me use to try to speak their language. Brand teams consistently make a couple big mistakes. First, they treat generations as monolithic blocks that… Read More
As marketers prepare for the end of third-party cookies, it’s good to remember how inaccurate much of that third-party data is. A couple years ago, a group from MIT, GroupM, and Melbourne Business School studied the accuracy of third-party data that is regularly collected and sold by data brokers as the foundation of programmatic advertising. They looked at some of… Read More
Jeff Maurer, former writer for Last Week Tonight with John Oliver, recently made a funny observation on how to deal with Slack interruptions: “You can mute notifications: Just go to ‘settings’ > ‘notifications” > ‘never get promoted’, and turn the slider to ‘on’.” I think that gets at the one of the under-appreciated factors of adopting any sort of technology… Read More
Veteran agency planners Matt Davies and Pieter-Paul von Weiler released a study this week on the state of the marketing brief as part of their Better Briefs Project. It was the first global and largest study on the topic. They found that one-third of marketing budgets is wasted on poor briefs and misdirected work. But more fascinating is the perceptual… Read More
“We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them. For younger consumers 18-35, this was even higher, at 97%. Last year,… Read More
