This Week's Cartoon

8 types of innovation

In innovation, the path of least resistance usually leads to mediocrity. A form of Darwinism drives organizations as they decide which ideas to launch. But instead of “survival-of-the-fittest,” it’s “survival-of-the-safest.” Innovation stage gates generally reward predictability, proof points, and past successes. And so the ideas that rise to the top result in more of the same. Innovation in many organizations… Read More

Read More

Cartoon Powered Marketing

Most Recent Cartoons

Brand Makeover

millennial brand makeover

Marketers are tripping over themselves to reach Millennials. Advertisers spend five times as much on reaching Millennials as they do on all other generations combined. The Millennial obsession on how to become relevant to the next generation has led to a lot of soul searching for marketers. Many old-school brands have been having a sort of brand identity crisis. McDonalds… Read More

Measuring Eyeballs cartoon

advertising metrics

When I worked in web marketing in the late nineties, everyone was focused on “eyeballs” (basically counting impressions) and clicks. Ad inventory was sold on a CPM model. Not much has changed. Eyeballs are still commonly cited as the measurable end result of a campaign. But at the end of the day, impressions don’t buy. Real people do. Many of… Read More

Customer Map cartoon

customer journey mapping

Many marketers were schooled in the marketing funnel. In the traditional funnel, consumers move lockstep in uniform sequential stages from awareness to purchase. The specific stages might vary, but the journey is assumed to stay pretty much the same. The marketing funnel actually dates back to 1898, in the writings of Philadelphia advertising pioneer E. St. Elmo Lewis. His framework… Read More

Disruptive Innovation cartoon

disruptive innovation

When every innovation claims to be disruptive, disruptive loses its meaning. This is particularly the case in startups, where the word “disruption” is almost a business pitch requirement nowadays. We have to be careful of the echo chamber in innovation. Most of what is claimed to be disruptive is really just just an incremental innovation with a large dose of… Read More

Brand Experience cartoon

virtual reality marketing

SXSW has turned into the Superbowl of “brand experiences.” This year, virtual reality was the main technology focus. McDonalds even created a virtual reality experience where attendees could paint the inside of a giant Happy Meal box. There is obviously tremendous promise in virtual reality, and some are calling 2016 a breakthrough year in virtual reality for marketing. But as… Read More

Trojan Horse Marketing cartoon

trojan horse marketing

The Trojan Horse metaphor is regularly used to describe content marketing. I’ve used it frequently myself. I like the idea of marketers sharing content so good that an audience would welcome it for its own sake. By sponsoring the content, the marketer’s brand comes along for the ride. But the Trojan Horse can also be a metaphor of trickery. Historically… Read More

Wondering if a marketoon™ campaign is a good fit?

Let's Talk