Cartoon Powered Marketing

Marketoon of The Week
Advertising Clutter

advertising clutter

November 22, 2015 ⋅ 3 Comments

Advertising can’t break through the clutter by adding to it. Yet marketers often treat media as an arms race. With the rise of digital, marketers have never had more tools in their arsenal. Getting consumer attention is often referred to as “capturing eyeballs” as if impressions are the only goal. At the same time, consumers have never had more power… Read More

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Marketoon of The Week
live streaming cartoon

live streaming marketing

When Meerkat and Periscope debuted as the next big thing at SXSW earlier this year, marketers started salivating over the potential of live streaming video. As with any new technology, some of the earliest use cases were pretty mundane. One of the first trending events on Periscope was #showusyourfridge, which involved people live streaming the contents of their refrigerators. Like… Read More


branded content

Content marketing is everywhere. The latest content marketing studies from CMI and MarketingProfs cite that 86% of B2B marketers (76% of B2C marketers) use content marketing, 28% of marketing budgets are allocated to it, and 51% plan to increase spending on it. Yet in the rush to become publishers, I think brands sometimes neglect the importance of being editors. Many… Read More

banner ad cartoon

banner ads

The average click through rate of a banner ad is 0.06%, which I’ve heard described as lower than the average failure rate of birth control. In the vein of my last post on Ad Blockers, I stumbled across a fascinating HBR article from Joe McCambley, one of the creators of the very first banner ad in 1994. That banner ad,… Read More

"Ad Blocking" cartoon

ad blocking

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers: “We messed up. As technologists, tasked with delivering content and services to users, we lost… Read More

The Marketing Toolkit cartoon

the marketing toolkit

Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” This concept of “Maslow’s hammer” means to overly rely on a familiar tool. This cartoon was inspired from an insight I heard from a CMO at a CPG company. He talked about… Read More

"Lifecycle of a Brand" cartoon

brand reputation

“It takes a lifetime to build a good reputation, but you can lose it in a minute,” according to Will Rogers. Or as Warren Buffet put it, “A great reputation is like virginity – it can be preserved but it can’t be restored.” Volkswagen’s emissions debacle has been the biggest proof point of this principle in marketing. VW is one… Read More

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