Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
Salesforce recently found that 67% of senior IT leaders are pushing to adopt generative AI across their businesses in the next 18 months, with one-third naming it their top priority. At the same time, a majority of these senior IT leaders have concerns about what could happen. Among other reservations, the report found that 59% believe generative AI outputs… Read More
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Scott Galloway had an interesting take on Apple’s Vision Pro announcement last week: “It will officially be the most elegant final nail in the coffin of this sort of headset-driven VR consensual hallucination.” If it’s a “headset-driven VR consensual hallucination,” it includes not only the tech players, but all of the brands that jumped on the metaverse bandwagon in the… Read More
“Maybe AI will help you work. But more likely, you’ll be working for AI.” Ian Bogost made this observation a few months ago in the Atlantic, and it stuck with me. As organizations scramble to incorporate AI, no one knows quite how AI will impact the future of work. Will productivity gains be offset by, as Ian Bogost put it,… Read More
Braze recently reported that the average smartphone user receives over 40 push notifications a day. The Atlantic pegged the daily number of push notifications even higher, between 50 and 80. Here’s how Atlantic staff writer Amanda Mull categorized push notifications last week: “Push notifications may indeed be the smartphone’s defining feature. They are, if nothing else, a perfect avatar of… Read More
Where an ad appears can sometimes communicate more than the ad itself. Keith Browning, LinkedIn’s brand marketing global lead, shared an interesting analogy a few years ago on the relative importance of content and context. He recounted an experiment by Joshua Bell, one of the top violinists in the world. One day, Joshua stepped onto a metro stop in DC… Read More
Thorsten Strauss recently sent a funny observation to me that “ the Prompt Engineer is the new Growth Hacker.” The AI Prompt Engineer is suddenly an in-demand job, as organizations scramble how to work with generative AI. Insider recently reported salaries up to $375k for prompt engineers, even for those without a tech background. It’s currently a seller’s market and… Read More
“The plural of anecdote is not data,” the old aphorism goes. I think the inverse is also interesting: “The singular of data is not anecdote.” Marcus Collins, Head of Strategy at Wieden+Kennedy New York, made the following observation a couple years ago: “Though the amount of data available to marketers has increased exponentially over time, our ability to extract insight… Read More
