Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
Nike CEO John Donahoe recently gushed about Generation Alpha, the under 12 demographic that comes after Gen Z: “The way most companies look at consumers is ‘well, who’s got disposable income?’ We don’t look at it that way. We look at, who is setting the agenda? Who is the future?” Many marketers are starting to jump on the Gen Alpha… Read More
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A couple years ago, Accenture found that only a third of businesses trust their data enough to use it effectively. Only 27% reported that their data and analytics produce insights and recommendations that are highly actionable. They identified a widening chasm between the amount of data and the value derived from it. They called it the “Data Value Gap.” Some… Read More
In 2018, WSJ columnist Christopher Mims observed: “Alongside life, liberty and the pursuit of happiness, you can now add another inalienable right: two-day shipping on practically everything.” This was before Amazon Prime pushed the stakes further to one-day shipping in 2019, expanded even further this year to same-day shipping for 140 metro areas, and announced its Prime Air drone delivery… Read More
David Ogilvy famously said: “Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.” That observation from the Mad Men era still rings true today. The inherent dynamic of committees to to sand the edges. That’s the path of least resistance. Yet… Read More
One of the customer experience legacies of the pandemic is the QR code. From ordering in restaurants to finding product info in stores to getting help while traveling, the QR code is now ever-present in our daily customer interactions. Once dismissed as niche, the QR code is gaining steam. Scanning increased 25% in 2020, 15% last year, and is predicted… Read More
An entrepreneur friend of mine shared that one of the most invariable (and overused) questions he gets asked is what the “moats” are for his start-up. He described the question as a crutch that VCs go to when they don’t know what other questions to ask. As my friend put it: “More troubling is that they are looking for… Read More
Most organizations use some version of an innovation funnel to bring ideas to life. It starts with lots of ideas at the front end and then launches whatever survives all the way to the back end. Yet this Darwinian process of bringing ideas to life doesn’t necessarily lead to survival of the fittest ideas. If we’re not careful, the innovation… Read More
