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Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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how to come up with a product name

March 9, 2008 2 Comments

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An old colleague emailed me recently to ask if I’d ever done a cartoon on product naming.  She was helping a friend start a naming company called Spark.  Good name for a naming company.

Anyone, I was surprised to discover that I’d never covered product naming.  I have certainly been in lots and lots of ridiculous naming sessions over the years, but for some reason had never turned those into a cartoon.

So, Janine, this one’s for you.

Filed Under: brand positioning

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2 Comments

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  1. mari quiroga says

    March 10, 2008 at 4:17 pm

    you are so right on, again!
    and if you invite the agency to participate on the naming ideation, then you have the “drama” of this cartoon elevated with the one from Feb 24th, ay ay ay! let’s just leverage an existing brand, shall we? =)

    Reply
  2. cna training says

    September 24, 2010 at 12:02 pm

    I have certainly been in lots and lots of ridiculous naming sessions over the years, but for some reason had never turned those into a cartoon.

    Reply

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