• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

dance of the retail partners

March 16, 2008 Leave a Comment

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

080317dance

I’ve been involved in some kooky one-sided retailer negotiations lately, including thorny topics like exclusivity.  The retail market is more concentrated in the UK than in the US, so it’s pretty clear where the power lies here.  But, I think the basic dynamic holds true in the US too. 

Of course, in this one-sided dynamic, it takes extra creativity (and fast two-stepping) to turn it into something like a partnership.  Instead of submitting to pressure, it’s possible to create something unique and powerful even when you’re much, much smaller than the retailer.

And then, last night, my daughter’s school hosted a Gaelic Scottish dance called a Céilidh, which involved a lot of dance instruction (not to mention a lot of kilts). As everyone danced around the room, my mind wandered to cartoons.  Retailer relationships struck me as a sort of elaborate dance.

Filed Under: retail

Get a new marketoon each week:

Previous Post Next Post

how to come up with a product name

ideation nation

Browse similar cartoons in: retail

Browse By Category See All Marketoons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist