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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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sisyphus revisted

November 11, 2007

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071112sisyphus

I’m giving a little talk to a group of marketers at Pepsi tomorrow.  When they originally asked me to speak, we talked about one of the dilemmas of innovation in a large company.  Senior management want to be included in the decisions, but they don’t have enough time to really be in the loop.  By the time they have a moment to swoop in, the team has already moved on.  This often leads to "decisions" being "re-decided".

I’ve been feeling a little bit of this dynamic lately too, now that I’m in a satellite office eight time zones away from the home office.  The age-old centralized/decentralized pendulum. Mulling this over, the Sisyphus metaphor popped to mind.

Filed Under: innovation, international, management

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