This cartoon idea sprang fully formed from a New York Times piece on the ridiculous lengths that some brands are going to be considered for the Home Depot Eco Options promotion (including, yes, a brand of electric chainsaw). It’s a good example of some of the outlandish greenwashing we’re all starting to see. And, how the issue is not as white and black as the old treehugger/lumberjack dynamic.
Of course, any lumberjack research wouldn’t be complete without re-watching the classic Monty Python sketch (particularly now that I’m living in the UK). It mystifies me that my wife doesn’t find Monty Python funny at all.