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the art of greenwashing

July 1, 2007 9 Comments

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070702greenwash

This cartoon idea sprang fully formed from a New York Times piece on the ridiculous lengths that some brands are going to be considered for the Home Depot Eco Options promotion (including, yes, a brand of electric chainsaw).  It’s a good example of some of the outlandish greenwashing we’re all starting to see.  And, how the issue is not as white and black as the old treehugger/lumberjack dynamic.

Of course, any lumberjack research wouldn’t be complete without re-watching the classic Monty Python sketch (particularly now that I’m living in the UK).  It mystifies me that my wife doesn’t find Monty Python funny at all.

Filed Under: brand positioning, sustainability

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9 Comments

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  1. Jurgen Wolff says

    July 1, 2007 at 8:32 pm

    Welcome to London. I love the cartoons, a very succinct & entertaining way to making your points.

    Reply
  2. lizzy says

    July 9, 2007 at 2:17 pm

    Tallie doesn’t like Monty Python?

    Reply
  3. Urban Scout says

    July 10, 2007 at 9:20 am

    This cartoon is very funny and also very sad.

    …to think that destroying more habitat (or biodiversity) and the very life forms that filters the carbon out of the air is “okay” simply because the technology with which we do it is… just different. It still took an oil economy and oil energy to build the chainsaw, and it is still damaging the environment by cutting down the trees and destroying more habitat for civilizations expansion.

    I think it is still just as cut and dry, it’s just harder to see that with all the mythology out there.

    Reply
  4. Eco-designer says

    July 10, 2007 at 1:58 pm

    Too true – it si a challenge to sort the wheat form the cahff of businesses jumping on the green bandwagon. Every little bit helps, and it shows that the public is very aware and are demanding their businesses be more enviromentally responsible.

    Reply
  5. Scott McArthur says

    July 15, 2007 at 3:13 pm

    Brilliant! I really like your blog and the ideas you discuss. The Greenwashing theme is a very interesting one which I have discussed on my blog,

    http://mcarthursrant.blogspot.com/2007/04/greenwashed-or-green-elite.html

    Reply
  6. Margaret Rouse says

    September 27, 2007 at 5:36 am

    Loved this cartoon. Love ALL your cartoons! I made you the Overheard in the Blogosphere quote for Sept 21. Thanks for agreeing to let me reprint the entire cartoon!
    http://itknowledgeexchange.techtarget.com/overheard/overheard-greenwashing/

    Reply
  7. Sebastien says

    August 20, 2009 at 9:08 am

    Hi,

    Would it be possible to publish this particular drawing on the Facebook of the Independant Advertising Observatory ?

    We deal with greenwashing and try to educate about this phenomenon in France ?

    We would clearly put your name, your website and everything you’d like.

    Sebastien Vray
    WWF-France
    http://www.observatoiredelapublicite.fr

    Reply
  8. Tom Fishburne says

    August 20, 2009 at 12:17 pm

    Bon jour Sebastien,

    Yes, please feel free to publish this cartoon on your Facebook page. I’m glad that it struck a chord!

    -Tom

    Reply

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  • Paid licensing options include high resolution download.
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  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
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