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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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the art of greenwashing

July 1, 2007

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070702greenwash

This cartoon idea sprang fully formed from a New York Times piece on the ridiculous lengths that some brands are going to be considered for the Home Depot Eco Options promotion (including, yes, a brand of electric chainsaw).  It’s a good example of some of the outlandish greenwashing we’re all starting to see.  And, how the issue is not as white and black as the old treehugger/lumberjack dynamic.

Of course, any lumberjack research wouldn’t be complete without re-watching the classic Monty Python sketch (particularly now that I’m living in the UK).  It mystifies me that my wife doesn’t find Monty Python funny at all.

Filed Under: brand positioning, sustainability

  • Paid licensing options include high resolution download.
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Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

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Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

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