Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020. A few years ago, Mark Ritson wrote an interesting article responding to research from Radiocentre and ebiquity that…
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Marketoonist is the thought bubble of Tom Fishburne, a career marketer and cartoonist.
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