• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

The CMO Role

July 30, 2023

The CMO Role cartoon
  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

“In some organizations, just the expectations of CMOs are just so out of whack with the reality of what a CMO can really deliver on the timelines, and with the resources and with the headwinds that they have…

“I think that in some organizations, you’re just being set up to fail, right?”

Gartner analyst Chris Ross shared this perspective in the wake of Spencer Stuart’s annual research on the tenure of Chief Marketing Officers.  

Spencer Stuart has been tracking the CMO role at the top 100 advertisers for 19 years and recently found that average CMO tenure fell to the lowest level in more than a decade.  CMOs working at the top 100 advertisers in the US had been at the role for just 39 months, or 3.3 years, half the average tenure of CEOs.

Lack of clarity in the CMO role has always been a challenge, particularly relative to other seats at the C-suite table.  Some still view marketing merely as the “coloring-in” department and others see the marketing as responsible for everything throughout the customer experience, which ultimately touches everything in a business. 

This can lead to the common curse of CMOs: “accountability without authority.”

In today’s environment, there’s the added challenge that modern marketing requires expertise in both brand-building AND performance marketing.  I’ve heard this described recently as being a “full-stack marketer.”

As Greg Welch at Spencer Stuart summed it up: “Winning today is really, really hard.”

Here are a few related cartoons I’ve drawn over the years:

cmo of the month - October 2013

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Share
  • Share this Marketoon
    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
| Read Post

Chief Something Officer - May 2022

Chief Marketing Officer cartoon
  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Share
  • Share this Marketoon
    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
| Read Post

marketing seat at the table - May 2015

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Share
  • Share this Marketoon
    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
| Read Post

growth hackers - March 2014

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Share
  • Share this Marketoon
    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
| Read Post
Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

Filed Under: marketing

Get a new marketoon each week:

Previous Post Next Post

Brands on Threads

Brands on Threads cartoon

Beyond Gen Z

Gen Alpha cartoon

Browse similar cartoons in: marketing

Browse By Category See All Marketoons
  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

  • This field is for validation purposes and should be left unchanged.

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist