Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
Marketoonist is the thought bubble of Tom Fishburne, a career marketer and cartoonist.
Learn MoreCartoons from 15 Years of Marketing, Business, & Doodling in Meetings
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This cartoon idea came mostly from the play on words in the title. It just cracked me up to think of someone having a crisis with their brand identity. Marketers tend to write brand positioning statements as if the brand was the single most important thing in the consumer’s life.
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So many brand cross-promotions wind up feeling a bit shallow and opportunistic to me (embarassingly including a few from my past). Plus, there's always that funny, slightly awkward conversation when two brand managers first feel each other out to do a promotion. It got me thinking of it all as a kind of singles bar.
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This cartoon idea sprang fully formed from a New York Times piece on the ridiculous lengths that some brands are going to be considered for the Home Depot Eco Options promotion (including, yes, a brand of electric chainsaw). It’s a good example of some of the outlandish greenwashing we’re all starting to see. And, how the issue is not as…
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The inspiration for this week’s cartoon came courtesy of Satyam Viswanathan, who works in brand management in India. I just love getting emails like his from other parts of the world. It goes to show that dysfunctional marketing shenanigans are universal.
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“If marketing kept a diary, this would be it.”
- Ann Handley, Chief Content Officer of MarketingProfs
Packed with nearly 200 marketing cartoons, this new book collection celebrates 15 years of Marketoonist.
Have you ever experienced customer service so unsettling that you had to write a letter about it? Well, my therapy was this week’s cartoon. I won’t go into details (it’s too painful to relive in full), but I think that "vonage" should be a new verb in Webster’s to denote a really bad customer service experience (as in, "Arggh, I’ve…
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