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Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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brand identity crisis

July 29, 2007 2 Comments

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070730identity

This cartoon idea came mostly from the play on words in the title.  It just cracked me up to think of someone having a crisis with their brand identity.  Marketers tend to write brand positioning statements as if the brand was the single most important thing in the consumer’s life.

Filed Under: brand positioning, consumer target

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2 Comments

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  1. Barry A. Smith says

    August 18, 2007 at 1:49 pm

    Well put. I Agree. Fully. Good marketers start conversations. Perhaps more. They start conversations people might actually care about. Resonate with. Find a reason to connect with. Too often marketing speak is just that. Speak. Marketers would do well to listen. Host a conversation and then get out of the way. Consumers tune most of it out, unless it matters. And as you’ve indicated, most marketing is most interesting to marketers. Not their audience.

    Reply
  2. Barry A. Smith says

    August 18, 2007 at 1:51 pm

    Well put. I Agree. Fully. Good marketers start conversations. Perhaps more. They start conversations people might actually care about. Resonate with. Find a reason to connect with. Too often marketing speak is just that. Speak. Marketers would do well to listen. Host a conversation and then get out of the way. Consumers tune most of it out, unless it matters. And as you’ve indicated, most marketing is most interesting to marketers. Not their audience.

    Reply

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  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
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