This cartoon idea came mostly from the play on words in the title. It just cracked me up to think of someone having a crisis with their brand identity. Marketers tend to write brand positioning statements as if the brand was the single most important thing in the consumer’s life.
Barry A. Smith says
August 18, 2007 at 1:49 pmWell put. I Agree. Fully. Good marketers start conversations. Perhaps more. They start conversations people might actually care about. Resonate with. Find a reason to connect with. Too often marketing speak is just that. Speak. Marketers would do well to listen. Host a conversation and then get out of the way. Consumers tune most of it out, unless it matters. And as you’ve indicated, most marketing is most interesting to marketers. Not their audience.
Barry A. Smith says
August 18, 2007 at 1:51 pmWell put. I Agree. Fully. Good marketers start conversations. Perhaps more. They start conversations people might actually care about. Resonate with. Find a reason to connect with. Too often marketing speak is just that. Speak. Marketers would do well to listen. Host a conversation and then get out of the way. Consumers tune most of it out, unless it matters. And as you’ve indicated, most marketing is most interesting to marketers. Not their audience.