• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

black friday & holiday shopping

November 25, 2018 2 Comments

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Black Friday continued to take over Thanksgiving this year, expanding into a whole booming Cyber Week that set shopping records focused on mobile.

According to Adobe Analytics, online shopping on Thanksgiving Day was up 28% over last year (the fastest-growing day for e-commerce sales in history). Smartphone drove a majority of the traffic (54%) and over a third of the revenue (37%). Thanksgiving day was also the first day in 2018 to gain $1 billion in sales from smartphones.

Salesforce predicts that 40% of 2018’s retail revenue will happen over this long Thanksgiving weekend.

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

Yet, in the midst of this Black Friday Deal stampede, I still like that there is still room for brands to carve out a distinct identity. REI took a stand four years ago against Black Friday and they’ve been expanding that platform ever since. Their OptOutside campaign started with a bold decision to close all of its retail stores on the biggest shopping day of the year, giving every employee the day off to enjoy the outdoors and encouraging everyone else to do the same. They’re now looking more what this approach means more broadly.

“When we started this four years ago, it was that consumerism was spinning out of control, in a frenzy of consumption–I’ve got to have it, I need it, I’ll leave Thanksgiving dinner early to go get it.

“This year it feels like the cultural context has changed. Now choice is something we talk a lot about. Choice in terms of the notion of our relationship with technology—are we using it to springboard toward the things we care about, or is it distracting us from those things?”

Here are a few related cartoons I’ve drawn over the years:

“Christmas Creep” December 2013

“Holiday Advertising” December 2014

Filed Under: Uncategorized

Get a new marketoon each week:

Previous Post Next Post

customer experience

voice of the customer

Browse similar cartoons in: Uncategorized

Browse By Category See All Marketoons

2 Comments

Join the Discussion
  1. John Brooker says

    November 26, 2018 at 6:51 am

    Delighted to hear that REI took a stand against Black Friday. The extension to Black Week has made this the even uglier face of consumerism. Whilst sales growth shows it is a success for retailers, I cannot help thinking it is a failure for society.

    Reply
  2. Sharon Linton says

    November 26, 2018 at 8:20 am

    I also agree with REI’s approach to closing their stores and urging us all to Opt Outside. In contrast, I was dismayed to see JC Penney television ads that showed people leaving their family at the Thanksgiving dinner table to go shopping instead. I know they aren’t alone but really JC Penney?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist