This week, I'm chairing a conference put on by Marketing magazine on marketing in the credit crunch . They've invited an interesting roster of speakers, including people from McDonalds, Lush, innocent, and my friend Jon Rudoe at Ocado. A good mix of retailers and manufacturers from companies large and small, and promotion-driven to more premium.
I'll post some of my takeaways after the day. If any of you have any questions you'd like me to pose the speakers during the conference, post them as a comment to this blog by Monday afternoon and I'll add them to the Q&A after each speaker (and let you know what they say). Also, as thanks, I'll send a Brand Camp book to the best question.
Anyway, I thought I would introduce each theme of the day with cartoons, and I needed a good opener on consumer confidence. It's at an all-time low in both the US and UK. It made me think of shopping carts in a support group, and out popped this cartoon, which I'll use to kick off the conference.
I love anthropomorphizing characters by the way. I first played around with characters in a support group with this old favorite on trade promotions back in 2003 (yipe, a whole five years ago).
