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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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the five stages of missing plan

June 1, 2008

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080602missing_2

To everyone at work, I promise I’m not signalling anything with this cartoon (I’m confident we’ll make it all up by Q4).

I was thinking of the funny dance we all do in "meeting plan" (hitting your volume targets). Whenever you’re off, the easiest thing to do is blame the plan itself and whoever committed to it in the first place (which is particularly funny when it was you). 

There’s a lot of nuance around timing and when and how to communicate that you’re off plan.  The process reminded me of Kübler-Ross’ "Five Stages of Grief". 

I first riffed on the "Five Stages" in 2001 in this cartoon as part of my Sky Deck series, when I was interviewing for jobs in b-school.

Strip12

Filed Under: brand management, management, recession

  • Paid licensing options include high resolution download.
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Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

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