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Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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the consumer’s dilemma

June 14, 2008 Leave a Comment

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I took my family camping on a goat's milk farm a few months ago and asked the farmer what he thought about organic farming.  He said that organic foods were a "rich man's luxury".

It got me thinking about the impact of a recession on ethical consumerism.  As consumer's start squeezing their pocketbooks, how will this affect brands with a social mission that also carry a premium?

A friend was visiting from the states last week and mentioned that Target was down, but Wal-Mart was up, which made me wonder how consumers are starting to re-evaluate their shopping lists.  I imagine quite a few are feeling conflicted.

Anyway, I find the "angel on one shoulder, devil on the other" device pretty handy, which I used here too.

Filed Under: consumer target, recession, sustainability

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  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
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