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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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criticism sandwich

April 5, 2008

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I always struggle with giving creative feedback.  I can only imagine what’s it’s like to be a creative director and have your work (which is inherently personal) continually critiqued in front of you.  I guess you learn to grow really thick skin (or plug your ears discretely).

This last week, I gave a cartoon talk to 200 people at Unilever, and it was surreal to flip through my cartoons on a jumbo screen waiting for the audience to get the joke and start laughing.  Usually, I send out my cartoons alone and I’m not there when people get them.  So, it was a little nerve-wracking to be on a stage hoping (and praying) that people would start laughing (anyone, anyone, Bueller, Bueller).  A bit like that old dream of showing up to school without your clothes.  Anyway, that’s what I imagine it’s like to be a creative director in a client meeting.

So, I always try to dose my creative feedback to others with plenty of ego stroking.  An early manager of mine described it as a "criticism sandwich", which led to this cartoon. 

Filed Under: advertising, design

  • Paid licensing options include high resolution download.
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