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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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Fix it in Post

August 18, 2019

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In an advertising shoot, we often hear someone say, “we’ll fix it in post”.  It can be comforting to hear (particularly at the end of a long day), but it’s often a cop out.  

Marketers learn the hard way that there’s only so much that we can actually fix in post-production. Our source footage limits how much we can do later. It’s often worth the extra inconvenient effort to reshoot it to make sure we get it right.

In a similar way, advertising can’t fix a bad marketing strategy or an unfocused brief.  It can’t make up for lousy products or a mediocre brand experience.  Yet advertising is sometimes treated like a magic cure all, tacked on at the end.

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Agency creatives work with the source material they have. The better that source material, the better the ideas.  There’s only so much we can fix in post.

Here are a few related cartoons I’ve drawn over the years:

“How to Write a Creative Brief”  August 2017

“The Creative Brief” May 2011

“It’s Called Advertising” April 2015

Filed Under: advertising

  • Paid licensing options include high resolution download.
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  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
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Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

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