• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

Fix it in Post

August 18, 2019 1 Comment

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

In an advertising shoot, we often hear someone say, “we’ll fix it in post”.  It can be comforting to hear (particularly at the end of a long day), but it’s often a cop out.  

Marketers learn the hard way that there’s only so much that we can actually fix in post-production. Our source footage limits how much we can do later. It’s often worth the extra inconvenient effort to reshoot it to make sure we get it right.

In a similar way, advertising can’t fix a bad marketing strategy or an unfocused brief.  It can’t make up for lousy products or a mediocre brand experience.  Yet advertising is sometimes treated like a magic cure all, tacked on at the end.

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

Agency creatives work with the source material they have. The better that source material, the better the ideas.  There’s only so much we can fix in post.

Here are a few related cartoons I’ve drawn over the years:

“How to Write a Creative Brief”  August 2017

“The Creative Brief” May 2011

“It’s Called Advertising” April 2015

Filed Under: advertising

Get a new marketoon each week:

Previous Post Next Post

a CMO by any other name

CMO cartoon

talking about sustainability

Sustainability cartoon

Browse similar cartoons in: advertising

Browse By Category See All Marketoons

1 Comment

Join the Discussion
  1. HQ says

    August 19, 2019 at 6:55 am

    Did you write this cartoon for Brexit? Seems like it’s BOJO strategy as well!
    As you highlight, it doesn’t work, it hasn’t worked since 2016 in fact! Apologies for political nature of comment but I couldn’t think of anything more acutely similar to the cartoon than Brexit!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist