• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

advertising production

June 30, 2019 Leave a Comment

Advertising Production cartoon
  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

After my Cannes cartoon a couple weeks ago, I heard a lot of crazy stories on how the sausage gets made in the world of advertising.  This week’s cartoon was inspired by an anecdote a reader named Mark shared with me about filming in Fiji.

In another story, Hershey’s once filmed an ad in a small town in Canada that was supposed to show American kids eating s’mores.  They ran into unexpected trouble when it became clear that none of those Canadian actors had ever actually eaten s’mores before.  So they had to train the kids how to handle the s’mores realistically before they could shoot the ad.

These anecdotes reminded me how advertising production is under the marketing spotlight right now.  We are increasingly rethinking how we produce marketing communication in a digital world.

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

Some of this is driven by cost-cutting.  As marketers are under increased pressure to show ROI, there’s a lot of attention on the ratio of “working” (media) versus “non-working” (production) dollars in their marketing budgets.  

But a lot of this attention to advertising production is driven by the sheer unprecedented volume of content that brands create nowadays.  Marketers no longer work in a one-off campaign world.  There’s a steady drumbeat of communication that marketers need to plan for.

Here are a few related cartoons I’ve drawn over the years:

“Super Bowl Advertising” February 2018

“The Evolution of Advertising” November 2017

“Marketing Procurement” July 2017

Filed Under: advertising

Get a new marketoon each week:

Previous Post Next Post

data-driven marketing

sonic branding

Browse similar cartoons in: advertising

Browse By Category See All Marketoons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist