• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

tiktok and the next big thing

March 31, 2019

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
TweetLinkedInFacebookEmail

Here we go again. Marketers are circling around a hot new social media property heralded to be the next big thing. One representative FOMO headline — “Brands not on TikTok in 2019 will be left behind.”

From a marketing perspective, TikTok promises a perfect storm of big numbers (500 million monthly active numbers and record app downloads), a hard to reach young demographic (Generation Z), and high engagement. The New York Times wrote a fascinating article on the impact of TikTok on social media at large: “How TikTok Is Rewriting the World.”

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

There are also brand safety concerns in the wake of the FTC issuing a record fine in February to TikTok for child data privacy violations.

Brands are already starting to experiment with the platform. Guess ran the first branded content campaign on TikTok last fall with an #InMyDenim fashion challenge. Grubhub ran the first brand takeover ad in a test in January. Apparently, TikTok is now selling hashtag challenges for $150,000 and brand takeover ads between $50,000 and $100,000. A biddable platform with advanced targeting and measurement tools are on the way.

Yet, in the marketing stampede surely to come, I think it’s important not to put the technology cart before the strategy horse. TikTok may make sense as a tactic within a marketing strategy, but it’s not a strategy in and of itself. TikTok is not going to be right for every brand.

We should always be open to experimentation, but also try not to get distracted by the shiny new thing.

Here are a few related cartoons I’ve drawn over the years:

“Snapchat Marketing” June 2016

“Social Network Adoption” December 2013

“Instagram Advertising” August 2015

“Social Fatigue” July 2011

Filed Under: social media

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Footer Form - Let's Talk

  • This field is for validation purposes and should be left unchanged.

Marketoons

Browse Categories
Spacing Things Out

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2025 Marketoonist