• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

snapchat marketing

June 19, 2016

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
TweetLinkedInFacebookEmail

Snapchat is the hottest advertising ticket right now. With 150 million daily users, they reach 41% of consumers 18-34 in the US. And, just in time for Cannes, they unveiled a new advertising strategy last week, including an API that will allow Snapchat ads to be sold by third parties.

This land rush is going to be interesting to watch, particularly since Snapchat remains perplexing to many of the marketers who will be clamoring to use it.

Taco Bell CMO Marisa Thalberg exactly describes this tension:

“I will say, with a bit of a wink and a smile, that when I started to see some of the creative ideas for this, this is where I suddenly felt a little old because I thought, I don’t know if this is on brand.”

img_2788For Cinco de Mayo, Taco Bell executed a campaign with a Snapchat lens that turned peoples’ heads into giant tacos with fire eyes and hot sauce hair. In one day, the lens achieved 224 million views and people engaged with it for 24 seconds before sharing.

That level of engagement will lure a lot of brands into the platform. And succeeding on Snapchat will require more customized creative than elsewhere.

As with any new platform, the risk is in the cart leading the horse. Many marketers will be rushing to come up with a “Snapchat strategy.” It’s important to remember that the brand strategy comes first, and Snapchat is a tool to evaluate against that brand strategy. Snapchat won’t be a good fit for every brand. It’s not a strategy unto itself.

But for brands where Snapchat is a good fit, this is a good time for experimentation, and not to evaluate it the same way marketers would a thirty second spot.

I like how Taco Bell CMO Marisa Thalberg put it: “We don’t corporatize this. We don’t hyper-manage it.”

I’d love to hear your thoughts.

Here’s a cartoon I drew about Snapchat in 2013.

social media cartoon

Filed Under: advertising, social media

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Footer Form - Let's Talk

  • This field is for validation purposes and should be left unchanged.

Marketoons

Browse Categories
Spacing Things Out

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2025 Marketoonist