• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

what goes in an ad

February 3, 2019

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
TweetLinkedInFacebookEmail

After serious political forays in 2017 and 2018, ads focused much more on levity in this year’s Super Bowl.

A recent Morning Consult poll showed that two-thirds of Americans don’t think political ads have any place in the Super Bowl. Morning Consult CEO Michael Ramlet said, “The Super Bowl is definitely the wrong place to make a statement.”

He goes on to say, “The biggest disconnect between the general public and [advertising] agencies and companies is this idea that you have to take stands to win Gen Z or millennial. That’s not what the data shows.”

And yet, in a broader sense, marketers are grappling with how and when to be politically and socially engaged in advertising. They’re experimenting with when to be light-hearted and when to be heavy-handed. Whether to take a stand and when to steer clear.

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

PR agency Edelman released a study that found that 40% of people bought a product for the first time for the reason they appreciated the brand’s position on a controversial societal or political issue. Founder Richard Edelman said, “Consumers expect brands to lead the movement for change and address critical problems.”

How brands navigate these opposing pressures will be interesting to watch.

Here are some other cartoons I’ve drawn about Super Bowl advertising over the years:

“Marketers’ Super Bowl Party” January 2003

“Super Bowl Advertising” February 2007

“The Social Super Bowl” February 2012

“Super Bowl Advertising” February 2018

Filed Under: advertising

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Footer Form - Let's Talk

  • This field is for validation purposes and should be left unchanged.

Marketoons

Browse Categories
Spacing Things Out

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2025 Marketoonist