I wanted to share that I’m putting on a a two-day workshop in Dubai next month called “Innovation Worth Sharing: Beyond New and Improved“. I’m partnering with Training Hotline, a Training & Development company based in Dubai Knowledge Village.
Here’s a little background on the workshop on November 27 and 28. If you’re interested, register at thetraininghotline.com. Thanks!
Every year brings a staggering amount of new product introductions, yet most are not very different from what is already in the market. The world doesn’t need yet another me-too new product. No wonder new product failure rates are higher than 90%. Marketing spend can no longer save a mediocre brand.
The goal of the workshop is to inspire participants to create innovation with a meaningful point of difference.
Over two days, we will use cartoons, visual storytelling, interactive exercises, and thought-provoking case studies to learn to create killer ideas and overcome idea