I wanted to share that I’m putting on a a two-day workshop in Dubai next month called “Innovation Worth Sharing: Beyond New and Improved“. I’m partnering with Training Hotline, a Training & Development company based in Dubai Knowledge Village.
Here’s a little background on the workshop on November 27 and 28. If you’re interested, register at thetraininghotline.com. Thanks!
Every year brings a staggering amount of new product introductions, yet most are not very different from what is already in the market. The world doesn’t need yet another me-too new product. No wonder new product failure rates are higher than 90%. Marketing spend can no longer save a mediocre brand.
The goal of the workshop is to inspire participants to create innovation with a meaningful point of difference.
Over two days, we will use cartoons, visual storytelling, interactive exercises, and thought-provoking case studies to learn to create killer ideas and overcome idea
killers.
Rijo says
Hi Tom! We’re really looking forward to seeing you in Dubai. Im sure its going to be exciting.
Marianne says
Hi Tom,
Is there a way to follow the workshop online//from abroad? Or will there be some kind of summary of it?
Thanks!
tomfishburne says
Hi Marianne,
I’ll definitely share a summary after the event. I’m also thinking about developing similar workshops in other parts of the world. I’ll keep you posted!
-Tom