I wanted to share that I’m putting on a a two-day workshop in Dubai next month called “Innovation Worth Sharing: Beyond New and Improved“. I’m partnering with Training Hotline, a Training & Development company based in Dubai Knowledge Village.
Here’s a little background on the workshop on November 27 and 28. If you’re interested, register at thetraininghotline.com. Thanks!
Every year brings a staggering amount of new product introductions, yet most are not very different from what is already in the market. The world doesn’t need yet another me-too new product. No wonder new product failure rates are higher than 90%. Marketing spend can no longer save a mediocre brand.
The goal of the workshop is to inspire participants to create innovation with a meaningful point of difference.
Over two days, we will use cartoons, visual storytelling, interactive exercises, and thought-provoking case studies to learn to create killer ideas and overcome idea
killers.
Rijo says
October 27, 2012 at 11:40 pmHi Tom! We’re really looking forward to seeing you in Dubai. Im sure its going to be exciting.
Marianne says
October 29, 2012 at 6:16 amHi Tom,
Is there a way to follow the workshop online//from abroad? Or will there be some kind of summary of it?
Thanks!
tomfishburne says
October 29, 2012 at 7:21 amHi Marianne,
I’ll definitely share a summary after the event. I’m also thinking about developing similar workshops in other parts of the world. I’ll keep you posted!
-Tom