Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
One of the mythical holy grails of marketing is to be able to deliver the right message to the right person at the right time. Easier said than done. Despite all the focus on customer journeys, we’re still operating in the dark on what customers are actually looking for, much of the time. Even the latest marketing tech stack… Read More
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We can’t break through the clutter by adding to it. Yet the majority of marketing communication just creates more of the same. I recently caught up with Adam Morgan, founder of eatbigfish, and learned about a project he’s developing to quantify the cost of being dull (and the opportunity to be more interesting). As Adam put it: “Dull is expensive… Read More
A recent survey from Funnel and Ravn Research found that 64% of marketers fear AI will replace their jobs in the next five years, and three in four worry that AI will impact their pay or value. Whether or not we’re feeling that fear ourselves, members of our teams likely are. That’s a key factor to take into account when… Read More
Kevin Jordan-Deen, SVP at Colgate-Palmolive, encouraged me last week to re-imagine and re-create a “Share of Wallet” cartoon I originally drew in 2009 during the “Great Recession”. When I drew the original cartoon, I was GM for the recently launched Method brand in the UK. Much of the recessionary marketing climate at the time was centered on belt-tightening, private… Read More
On Friday, Professor Scott Galloway released ProfG.ai, a “digital twin” trained on his writing and capable of answering questions in his voice. That’s just one of many experiments with different models on how generative AI can impact the future of work. A few weeks ago, BCG released the results of a fascinating Harvard-led study that researched how more… Read More
In 2005, A.G. Lafley, CEO of the world’s largest advertiser, Procter & Gamble, introduced the concept of “moments of truth” to the marketing world. As he wrote in the P&G Annual Report that year: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand… Read More
Marketers are the first to get bored by their own marketing. Particularly when a new leader joins a brand team, there’s a common bias in marketing that what will drive growth is to change everything everywhere all at once. Given the revolving door of many marketing roles, the cycle can repeat with each leadership change. While brands need fresh… Read More
