Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

Productively Unproductive cartoon

Productively Unproductive

Dwight D. Eisenhower reportedly prioritized his work life by classifying tasks as important or not important, and urgent or not urgent.  The resulting two-by-two graph became known as The Eisenhower Matrix and it influenced a lot of thinking in work productivity.  We generally spend far too much on work that is urgent but not important. As Stephen Covey famously summarized… Read More

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Cartoon Powered Marketing

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Personalization Gone Wrong cartoon

Personalization Gone Wrong

In 1970, a Japanese roboticist named Masahiro Mori introduced the concept of the “uncanny valley.”  In designing robots to be more human-like, he observed that people respond positively only up to a point.   Then there’s an “uncanny valley” where the “almost-human” design seems creepy and people experience “revulsion.” If you watched the 2004 movie The Polar Express, you may… Read More

Ratings Fatigue cartoon

Ratings Fatigue

Net Promoter Score (NPS) turns 20 later this year.   What Bain consultant Fred Reichheld first introduced in a HBR article in December 2003 is now ubiquitous. The “how likely are you to recommend” question is asked endlessly after customer experiences, large and small.  The metric that this question generates is now tracked by two-thirds of the Fortune 1000.  … Read More

Generative AI Adoption cartoon

Generative AI Adoption

I love the analogy of ChatGPT that Hubspot CTO Dharmesh Shah shared at the start of the year: “Netscape was to the Internet what ChatGPT is to Artificial Intelligence. “The Internet existed before Netscape. But the browser helped millions of mere mortals connect the dots on what could be done, and dream of what could be.” As this breakout year… Read More

Third-Party Cookiepocalypse cartoon

Third-Party Cookiepocalypse

Nearly 10 years ago, I drew one of my most popular cartoons that showed a Peeping Tom looking through the window of a living room at a couple. One says, “Don’t worry, it’s only marketers collecting our personal data so they can create more relevant advertising for us.” Third-party cookies have been at the center of the consumer privacy debate… Read More

Gen Alpha cartoon

Beyond Gen Z

“Gen Z had a profound impact on how brands approached their consumer experiences, but companies will need to brace themselves even more for the changes Gen Alpha will infuse… “They aren’t just digital natives; these are digital ninjas, and whether brands are ready or not, they’re coming.” This comment is from Razorfish President Dani Mariano, on the announcement of a… Read More

The CMO Role cartoon

The CMO Role

“In some organizations, just the expectations of CMOs are just so out of whack with the reality of what a CMO can really deliver on the timelines, and with the resources and with the headwinds that they have… “I think that in some organizations, you’re just being set up to fail, right?” Gartner analyst Chris Ross shared this perspective in… Read More

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