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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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gallery of management consulting

February 15, 2009

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090216.consulting
I've been thinking about presentation style lately.  I'm gearing up for a big customer meeting and trying to avoid the "death by PowerPoint" trap.  Fortunately, I have a few cartoons up my sleeve.

Somehow the preparation reminded me of management consulting.  In business school, I was first blown away by the technical skill of ex-consultants who had been using PowerPoint as an extra appendage for years.  I felt inadequate when I saw some of their slides diagnosing a problem.

And then I realized that the same slides were being used over and over again.  They stopped being remarkable the more they were used.  They seemed less insightful. 

PowerPoint can be a persuasive tool when used in a way that tells a remarkable story.  But, far too often, they become just more clutter and filler.  Or worse, a crutch to cover up when there's no interesting story to tell.

So, I drew this cartoon as a personal reminder to avoid the two-by-two matrix and think outside of the deck.  I always find this Seth Godin Really Bad PowerPoint post useful. 

(On a related note, I'm excited to see Seth live on Tuesday when he gives a talk on his latest book in London.  Should be interesting, and I plan to post what I learn.)

Lastly, I've always enjoyed making fun of management consultants.  Here's one of my very first cartoons, from my business school series.

Skydeck_consulting

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