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Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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we’re so eco-friendly

May 4, 2008

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080505soeco

I came across an article on the environmental ills of outdoor media: lots of paper, lots of fuel to drive to media sites, toxic glues, etc. The next time I rode the tube, I was struck by how many outdoor ads were touting some environmental benefit.  I put the two together and it felt very ironic, and inspired this cartoon.

The trouble with much of the environmental grand-standing right now is that it tends to focus on one attribute or another, not a holistic approach of making a company more sustainable over time.  So, there’s often more than a bit of hypocracy if you look hard enough.  The same company that garnered a packaging reduction is printing out masses of paper to tell the world about it, which kind of defeats the purpose.

Filed Under: advertising, sustainability

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