I came across an article on the environmental ills of outdoor media: lots of paper, lots of fuel to drive to media sites, toxic glues, etc. The next time I rode the tube, I was struck by how many outdoor ads were touting some environmental benefit. I put the two together and it felt very ironic, and inspired this cartoon.
The trouble with much of the environmental grand-standing right now is that it tends to focus on one attribute or another, not a holistic approach of making a company more sustainable over time. So, there’s often more than a bit of hypocracy if you look hard enough. The same company that garnered a packaging reduction is printing out masses of paper to tell the world about it, which kind of defeats the purpose.