poser marketing

I’ve been enjoying Seth Godin’s latest book, Meatball Sundae.  He writes about the rush of companies jumping on the "new marketing" bandwagon.  Some companies are leaping into myspace, youtube, blogging, etc. in exactly the same self-serving way they approach TV advertising — by trying to "interupt" consumers from what they were doing.  This obviously misses the point.  Consumers are gravitating to "new marketing" channels exactly because they are in control, not the brands.  And certain brands are mismatched completely with new marketing … just like, say, meatballs and sundaes.

I’ve been amazed recently how often I hear of brands adding a myspace program like it’s just another FSI.

Anyway, it got me thinking of current teenagers and how resistant they are to old-school brands and ways of marketing.  I think they can see right through attempts of stodgy brands to "get hip" and set up a myspace profile or something.  Which led to this cartoon.