‘Tis the season to make resolutions. Including many that fall quickly by the wayside. It’s only human of course. That’s why gym memberships try to lock you into a long contract.
Something about the idea of brands/products making resolutions just like the rest of us cracks me up. Particularly, since marketing is full of same foibles that we all share.
I like anthropomorphizing products. My first started doing this about 5 years ago with this next cartoon. This is still one of my favorites.
Speaking of talking brands, I recently reread Tom Peter’s classic "The Brand Called You" piece from a 1997 Fast Company. Wow, really inspiring and worth a look.
Now, I’m off to make a few resolutions.
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Chris Wilson says
I read “The Brand You 50” a few months ago which was written about two years after the Fast Company piece. It covers a lot of the same material. Great reads for making personal goals.