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Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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brand resolutions

January 6, 2008 1 Comment

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080107resolution

‘Tis the season to make resolutions.  Including many that fall quickly by the wayside.  It’s only human of course.  That’s why gym memberships try to lock you into a long contract.

Something about the idea of brands/products making resolutions just like the rest of us cracks me up.  Particularly, since marketing is full of same foibles that we all share.

I like anthropomorphizing products.  My first started doing this about 5 years ago with this next cartoon.  This is still one of my favorites.

030113junkies

Speaking of talking brands, I recently reread Tom Peter’s classic "The Brand Called You" piece from a 1997 Fast Company.  Wow, really inspiring and worth a look. 

Now, I’m off to make a few resolutions.

Filed Under: brand management, brand positioning

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  1. Chris Wilson says

    January 6, 2008 at 6:28 pm

    Very humorous.

    I read “The Brand You 50” a few months ago which was written about two years after the Fast Company piece. It covers a lot of the same material. Great reads for making personal goals.

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  • Paid licensing options include high resolution download.
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  • Looking for other licensing options? click here
  • View Cart
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