• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

inside retail partnerships

December 2, 2007 Leave a Comment

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Obviously, not all retail partnerships work like this.  But, I do feel like the typical starting point can be pretty adversarial.  And the balance of power is definitely with the retailer.

I was in a retail meeting recently, and the category director explained how they tier the meeting rooms.  "The little ones by the lobby are for people we don’t like, the ones in the main floor are for people we like OK, and we never, ever bring suppliers up to our floor.  I don’t even want them to know what I think."  Fortunately, we weren’t meeting in the lobby when he told me this.

I’ve been fortunate to work with many buyers who are willing to break some of the rules, and think about partnerships in the true sense.  Target is one of the best at this.  But, why does that seem the exception, not the rule?  So many retailers seem to look at brands purely on a transactional basis, I think they can miss the bigger opportunity.

On another note, I always liked that Animal House quote, "thank you sir, may I have another?"

Filed Under: retail

Get a new marketoon each week:

Previous Post Next Post

dance of the silos

the problem with carbon labeling

Browse similar cartoons in: retail

Browse By Category See All Marketoons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist