• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

brand ego tripping

September 9, 2007 Leave a Comment

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

080909egotrip

This cartoon was partly inspired by my chat with David Taylor.  He introduced me to the wonderful phrase, "brand ego tripping", which is when a brand team gets a little too full of itself and forgets why consumers liked the brand in the first place.  A brand ego trip can be dangerous, because it can lead to ill-fitting brand extensions and promotions based on the needs of the business, not any kind of real consumer insight.  Levi’s suits, Colgate ready meals, Coors Rocky Mountain mineral water — all casualties from "brand ego tripping".

I didn’t pick Metamucil for anything specific to the brand.  Apologies to anyone on the brand team.  I just thought a brand of laxative and fiber supplements would make a really ridiculous example.

I included the Bunco reference after remembering a cool promotion that P&G brand Prilosec pursued, where they found and developed a niche target of Bunco players.  I thought their approach was a nice down-to-earth contrast to brand ego tripping.

Filed Under: Uncategorized

Get a new marketoon each week:

Previous Post Next Post

natural evolution of products

inside the mind of the consumer

Browse similar cartoons in: Uncategorized

Browse By Category See All Marketoons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist