I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science. Focus group glass can distort insights like a fun house mirror. It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked to support a predetermined decision. …
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Marketoonist is the thought bubble of Tom Fishburne, a career marketer and cartoonist.
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