We’re all working in a time of perennial change. Marketing priorities are frequently a moving target. This climate can create a sort of organizational Attention-Deficit Disorder.
Nowhere is this more prevalent than in the push toward digital transformation. Gartner released a study a few weeks ago that found senior executives were rapidly shifting priorities to embrace digital business.
And yet, while adapting to changing circumstances is essential, continually shifting priorities takes a toll. It’s hard to prioritize when everything is a priority. A shift at the leadership team level can have a bullwhip effect on the rest of the organization.
And, as Gartner noted in a separate study, many businesses confuse digital transformation with prioritizing isolated digital projects. As Gartner’s Val Sribar put it:
“Many businesses are stuck running digital projects. Some of them are very large, but digital projects are not a digital business.”
Here are a few related cartoons I’ve drawn over the years.
“Digital Transformation” November 2016
“Shiny Object Syndrome” January 2015
“Organizational Bullwhip” July 2008
Jono says
Hands down your best cartoon yet! Expand digital conference to life coaching, management conference or inspirational leadership event.