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Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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shifting priorities and digital transformation

May 26, 2018 1 Comment

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We’re all working in a time of perennial change. Marketing priorities are frequently a moving target. This climate can create a sort of organizational Attention-Deficit Disorder.

Nowhere is this more prevalent than in the push toward digital transformation. Gartner released a study a few weeks ago that found senior executives were rapidly shifting priorities to embrace digital business.

And yet, while adapting to changing circumstances is essential, continually shifting priorities takes a toll. It’s hard to prioritize when everything is a priority. A shift at the leadership team level can have a bullwhip effect on the rest of the organization.

And, as Gartner noted in a separate study, many businesses confuse digital transformation with prioritizing isolated digital projects. As Gartner’s Val Sribar put it:

“Many businesses are stuck running digital projects. Some of them are very large, but digital projects are not a digital business.”

Here are a few related cartoons I’ve drawn over the years.

“Digital Transformation” November 2016

“Shiny Object Syndrome” January 2015

“Organizational Bullwhip” July 2008

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1 Comment

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  1. Jono says

    May 30, 2018 at 2:39 am

    Hands down your best cartoon yet! Expand digital conference to life coaching, management conference or inspirational leadership event.

    Reply

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  • Paid licensing options include high resolution download.
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