• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

influencer marketing

March 11, 2018 Leave a Comment

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

There’s an influencer marketing land grab underway. Influencer posts on Instagram alone nearly doubled between 2016 and 2017. That spike was even before January’s Facebook news feed announcement.

And influencer marketing is getting far more granular. Brands are increasingly focused on marketing with pools of “micro-influencers” who claim fewer than 10,000 followers and “nano-influencers” who claim fewer than 1,000 followers. Individually, they lack the heft of better-known names, but collectively, they can theoretically achieve a similar reach with a lower price tag.

New platforms are emerging to make it more efficient to organize pools of these “influencers” without having to negotiate separately with each one.

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

One of the selling points for brands to work with “micro-influencers” or “nano-influencers” is “authenticity.” And yet, when literally anyone can be an influencer, I wonder just how “authentic” this type of influence will continue to seem?

Here are a few related cartoons I’ve drawn over the years:

“Social Media Stars”, December 2014

“Influencer Marketing”, July 2015

Filed Under: social media

Get a new marketoon each week:

Previous Post Next Post

what makes a food natural

mapping the customer journey

Browse similar cartoons in: social media

Browse By Category See All Marketoons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist