• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

the emperor’s new marketing plan

May 28, 2017 2 Comments

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

In these fast-paced days of digital marketing, there’s a continuous stream of new technologies for marketers to get excited about.

It’s tempting for marketers to drop everything in favor of the shiny new thing. Our sense-checking isn’t always caught up with our enthusiasm. We risk being caught without our clothes. Or pretending like we see the clothes, when we don’t.

Mark Ritson recently summarized the provocative results of a poll from the World Federation of Advertisers:

“The WFA surveyed 50 of the world’s top marketers who, in terms of combined marketing spend, represent a potential £62bn of global ad spend.

“Despite the fact that 45% of all marketers can’t see the value of digital advertising, 75% aren’t convinced of its effectiveness and 72% think marketers have over invested in digital, a massive two-thirds of that same sample expect to move more of their marketing money in to digital next year – many by as much as much as 40%. The majority will spend more on digital advertising next year.

“Yeah I know. 75% aren’t convinced of its effectiveness yet 66% will invest more next year. Pause, consider this data, and gulp.”

Here are a couple other cartoons I drew about the shiny new thing:

“We’re Going Digital“ (April 2012)

“Shiny Object Syndrome“ (May 2015)

Filed Under: ad tech, digital transformation

Get a new marketoon each week:

Previous Post Next Post

chatbots and the future of customer experience

targeting generation z

Browse similar cartoons in: ad tech, digital transformation

Browse By Category See All Marketoons

2 Comments

Join the Discussion
  1. Allen Roberts says

    May 29, 2017 at 2:55 pm

    Love it!

    Reply
  2. Daniel Tiernan says

    May 30, 2017 at 5:22 am

    Do you think that they’re planning on increasing digital spend because they’re even less sure of the effectiveness of more traditional advertising? There’s more data/metrics available in digital than print or TV, right?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist