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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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5 stages of data-driven marketing

February 8, 2015

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The road of data-driven marketing is bumpy. For all the promise, there’s also a lot of resistance. Many marketers are being dragged kicking and screaming into a world very different than where they started their careers.

I’ve drawn a few cartoons on the tension between the Math Men and the Mad Men. Ultimately marketing will require both. But we’re in an awkward adolescent period of data-driven marketing. Much of marketing today is either mindlessly data-driven or hopelessly data-resistant.

This time of change creates tremendous opportunity for marketers willing to embrace the potential of big data beyond the hype. There has never been a better time to work in marketing. But the role will continue to evolve.

I’d love to hear your thoughts on navigating the road of data-driven marketing.

(Marketoonist Monday: I’m giving away a signed cartoon print. Just share an insightful comment to this week’s post by 5:00 PST on Monday. Thanks!)

Filed Under: ad tech, Big Data

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
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Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

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