• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

the wizard of ad

May 18, 2008

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
TweetLinkedInFacebookEmail

080517wizard

I recently joined a group called the Marketing and Sustainability Steering Committee, which is trying to come up with standards for green marketing in the UK.  The UK Marketing Society asked me to me their delegate, which was nice.

On Friday, I met everyone else for the first time (kind of an eclectic mix of non-profits, academics, and agency people — surprisingly I was the only one from the brand side).  Someone in the group was talking about company transparency, and how reluctant many companies are to reveal their inner workings.  The traditional approach is to concoct a persona via advertising and point to that instead.

Yet, more and more consumers seem to be looking for the company behind the curtain.  They’re no longer as swayed by the concocted brand image of advertising.  Instead, they want to know who’s behind the products they buy.

I found myself scribbling cartoons of Dorothy and Toto in the margins of my notes.  I’m sure the guy next to me was wondering what was wrong with me.  I hope I get asked back.

Filed Under: advertising, transparency

  • Paid licensing options include high resolution download.
  • Presentation $40 Add to Cart
  • Newsletter or Website $125 Add to Cart
  • Corporate Blog/Sponsored Post $60 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Footer Form - Let's Talk

  • This field is for validation purposes and should be left unchanged.

Marketoons

Browse Categories
Spacing Things Out

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2025 Marketoonist