Helping Kronos Show the Lighter Side of Workforce Management Every Week since 2010
Kronos is the leader in workforce management software and has a serious mission to improve productivity. In August 2010, we launched a weekly cartoon series called “Time Well Spent” to show the lighter side of workforce management.
“Time Well Spent helps us connect to our customers, employees, and the world at large”
– Jim Kizielewicz, Chief Marketing Officer, Kronos
Each cartoon reinforces Kronos’ brand position that “workforce management doesn’t have to be so hard”. But, more importantly, it allows Kronos to talk to its customers each and every week. The cartoons are about the industry, not the company, so they aren’t seen as advertising. They allow Kronos to host and engage in a conversation.
Since launch, the cartoon has grown virally with a hard-to-reach target audience and has been viewed over 3.6 million times. The cartoon is a regular feature of leading HR publications including HR.com. Kronos is using the cartoons to complement their PR, social media, and sales presentations in their markets around the world.
We’ve run caption contests and erected green screens where Kronites and customers could pose and star in the cartoons themselves.