Humor makes serious ideas stick
Showing slide 1 of 5
Custom cartoon campaigns for marketing, thought leadership, and culture change.
Since 2010, we’ve created custom Marketoon® campaigns for more than 150 businesses. Cartoons humanize complex topics, spark conversation, and break through the clutter, whether you’re reaching customers, shaping an industry debate, or changing how your own company works.
Campaigns can also include sharing the cartoons with Tom’s own audience: more than 400,000 followers on LinkedIn, where he’s a Top Voice, and the Marketoonist newsletter, published nearly every week since 2002.
The power of marketoons
Content marketing
Cartoons humanize complex topics, earn attention, and give your audience something memorable and worth sharing.
Thought leadership
Turn research, insights, and emerging ideas into visual stories that are easier to understand, remember, and share.
Culture change
Humor creates a shared language for difficult topics, helping teams recognize the behaviors that get in the way of change.
A few favorite case studies
See how organizations have used custom Marketoon® campaigns to bring content marketing, thought leadership, and culture change to life.
ServiceNow
Bringing satire to the AI agent debate, with cartoons for a “memo from the future” and a full-page ad in The Wall Street Journal.
Atlassian
Reintroducing Confluence to marketers and project managers, with a 12-part cartoon series in a Shorty Awards finalist campaign.
Intuit Mailchimp
Bringing an 80-page holiday shopping report to life, with 10 custom cartoons, a foreword, and a launch to the Marketoonist audience.
MoEngage
Turning three years of keynotes and cross-channel marketing research into an integrated program of custom cartoons, webinars, and keynotes.
WorkBoard
Creating more than 40 “Resultoons” over five years, running everywhere from social media to mobile billboards in New York City.
DBS Bank
Helping a bank act like “a 27,000-person startup,” with cartoons that gave employees a shared language for changing old habits.
A few of the 150+ clients that have reached audiences with custom Marketoons
“Tom Fishburne is the Gary Larson of marketing and advertising.”
Rory Sutherland
Co-Chairman, Ogilvy
“The cartoons embedded Confluence directly into workplace culture.”
Atlassian & Noble People
Shorty Awards entry
“The cartoons made it safe for broader groups to engage in conversations whenever they saw executives clinging to old ways.”
Scott Anthony
Managing Director at Innosight