Marketoon® Series Illustrating Google Thought Leadership
We’ve worked on several thought leadership projects with Google over the years.
In one example, we collaborating with Google former CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg to help launch their New York Times Best-selling book, “How Google Works.” The series of cartoons unpacked different lessons and takeaways from the book.
The cartoons were a cornerstone of the social media and PR launch strategy of How Google Works. Eric Schmidt and Jonathan Rosenberg used the cartoons to spark conversations. The cartoons were picked up by a variety of publications, including CNET and Business Insider.
We also created a 15-second animation as YouTube pre-roll advertising to help promote the book.