Bringing humor to Dell’s “Incredibly Serious Sales Guide”

Dell wanted to create an indispensable sales resource for their international sales team. They had serious information to communicate for their products and services, but they knew that levity would help people actually pay attention. We collaborated on “The Incredibly Serious Sales Guide”, weaving together cartoons and sales materials.

As they put it:

“We’ve gathered some light-hearted insights into some heavy-hitting solutions that will leave you a little wiser about the latest range of Dell’s Workforce Transformation innovations.”

Beyond the Sales Guide, the cartoons were serialized individually in paid ads and social media in 12 languages for Dell global marketing.