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Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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IBM.lowres.skeleton

Parodying data analytics for IBM Watson Analytics

IBM launched Watson Analytics to give people the benefits of advanced analytics without the complexity. To introduce this powerful new software, we developed a marketoon series that illustrates a range of data challenges that Watson Analytics helps solve. We then asked IBM customers to share their own unique data challenges. We selected our favorites and illustrated those as cartoons that would be relevant to all customers.

The cartoons lives on a dedicated microsite called Analytics Antics. IBM amplified the reach of the cartoons through paid social.

IBM_monitor_cartoon

IBM_monitor

IBM_FB

IBM.lowres.shadow
IBM.lowres.semaphore
IBM.lowres.skater
IBM.lowres.headlights
IBM.lowres.railway
IBM.lowres.fishingIBM.lowres.excelibur
IBM.lowres.golf

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About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

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