Unilever is the latest major company to rename the Chief Marketing Officer. Having added the word “Digital” in 2019 as “Chief Digital and Marketing Officer”, they got rid of the word “Marketing” altogether last month to announce the role as “Chief Digital and Commercial Officer.” Announcing her new role, Unilever CDCO Connie Braams said: “And no, before you ask, we’re…
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Marketoonist is the thought bubble of Tom Fishburne, a career marketer and cartoonist.
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