• 0

Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

  • Campaigns
  • Speaking
  • About
  • Cartoons
  • Contact
  • Book
  • 0

changing customer needs

October 25, 2020

Changing Customer Needs cartoon
  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

In this time of change, I’ve been thinking about the gap between a desire to change and uncertainty on where or how to change. The pandemic has been a change accelerant, but the path isn’t always clear.

Jeff Bezos has some relevant insights in how he describes Day 1 versus Day 2 thinking.  He first codified this idea in the early days of Amazon in 1997 (and even named his Amazon Building “Day 1” as a reminder always to act like it is Day 1).  In a 2016 shareholder letter, he expanded on Day 1 thinking in a way that I think is particularly timely today.

“Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”

In Day 1 thinking, Bezos gives some useful perspective on how to think about staying on top of changing customer needs.

“There are many ways to center a business. You can be competitor focused, you can be product focused, you can be technology focused, you can be business model focused, and there are more. But in my view, obsessive customer focus is by far the most protective of Day 1 vitality.

“Why? There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invest on their behalf…

“Good inventors and designers deeply understand their customer.  They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys. They live with the design.

“I’m not against beta testing or surveys. But you, the product or service owner, must understand the customer, have a vision, and love the offering. Then, beta testing and research can help you find your blind spots. A remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. You won’t find any of it in a survey.”

Now more than ever is a time for Day 1 thinking.

Your Ad Ignored Here
"If marketing kept a diary, this would be it."
- Ann Handley, Chief Content Officer of MarketingProfs
Order Now

Here are a few related cartoons I’ve drawn over the years:

safe is risky - July 2014

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Share
  • Share this Marketoon
    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
| Read Post

targeting generation z - June 2017

  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Share
  • Share this Marketoon
    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
| Read Post

customer-centric culture - March 2020

"Customer-Centric Culture" cartoon
  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Share
  • Share this Marketoon
    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
| Read Post

Filed Under: customer-centric

Get a new marketoon each week:

Previous Post Next Post

product choice overload

Product Choice Overload cartoon

CX is more than a department

CX is not a Department cartoon

Browse similar cartoons in: customer-centric

Browse By Category See All Marketoons
  • Paid licensing options include high resolution download.
  • Presentation $35.00 Add to Cart
  • Newsletter or Website $100.00 Add to Cart
  • Corporate Blog/Sponsored Post $50.00 Add to Cart
  • Looking for other licensing options? click here
  • View Cart
Your Ad Ignored Here Book Image

15 years of Marketoonist compiled for your marketing pleasure.

Order Now

About Marketoonist

tom_image

Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

Subscribe

Get a new marketoon delivered to your inbox each week.

 

Browse Blog Posts

Most Popular Cartoons Browse Categories

Marketoon Campaigns

contentmarketing

Content marketing with a sense of humor.

Learn More

Keynote Speaking

speakingworkshops

Insightful, funny, and visual keynote talks and workshops.

Book Tom to Speak

Search Blog Posts

Interested? Let’s Talk!

Marketoons

Browse Categories

Get New Cartoons Weekly

About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2023 Marketoonist