Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
I like the analogy of AI as a “co-pilot.” Microsoft largely popularized this model — now branding all of their AI tools as “Copilot,” from GitHub to a new “Copilot” key that is even part of the PC keyboard. But it will be interesting to see how the role of “co” in the “co-pilot” model evolves, particularly as AI tools… Read More
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“A sign of success by any marketer is if they get sponsorship around the boardroom table.” I like this observation from Abigail Comber, former CMO at Debenhams. It’s a reminder of how much of the marketing role is an inside job — the ability of marketers to influence the rest of the organization. MarketingWeek reported earlier this month that more… Read More
This cartoon is partly inspired by a classic quote attributed to David Ogilvy: “The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say.” That’s not to say that that market research isn’t important. But directly asking consumers what they want is inherently flawed. People… Read More
In 1976, Tom Waits released his classic song “Step Right Up”, a hilarious rant on the state of advertising. It’s an anthem to all the bad marketing clichés of the time with lyrics about “year-end clearances” and “50% off” messages jockeying for attention. He closes with a line that inspired this cartoon: “The large print giveth and the small print… Read More
“We approach the integration of AI with a mixture of excitement and caution,” Kate Seymour, marketing director at CMYK, said recently. She captured I think how many businesses are thinking about AI. She went on: “While we recognise the vast potential AI holds for enhancing our own marketing strategies and improving the services we offer our clients, we also acknowledge… Read More
I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science. Focus group glass can distort insights like a fun house mirror. It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked to support a predetermined decision. … Read More
I recently met Jono Alderson, former head of SEO at Yoast, at Marketing Festival in Brno. He gave a fascinating talk on the state of content marketing. Several of his observations resonated with me, including the insularity of using the same search engine optimization checklists as everyone else as a starting point to create anything. The result is a pool… Read More
