I was invited by Marketing Week this week to give a 45-minute webinar talk on “The Importance of Humor Right Now” and in particular how humor can be an act of empathy.
I share my thoughts on how brands can appropriately use humor to connect with customers and with their own teams (including examples from IKEA, Burger King, Budweiser, Betabrand, Emily Crisps, Innocent, DBS Bank, etc.) as well as what types of humor may work best.
Marketing Week first started publishing my cartoons 12 years ago (when I lived in London during the 2008 crisis). I hope you enjoy it!