This Week's Cartoon

8 Types of Corporate Apologies

When last month’s “Communicator of the Year” can turn into this month’s PR disaster, there’s a lesson for any brand on the perils of flubbing a corporate apology. Any brand can go from hero to zero. Much has been written in the last week about the missteps of United and its CEO. Given that it was PRWeek that so recently… Read More

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Most Recent Cartoons

digital natives

I was struck by a recent Marketing Week poll that 65% “believe older marketers are being edged out by digital natives in the job market.” The terms “Digital Natives” and “Digital Immigrants” were coined by Marc Prensky in 2001 to define a generational divide of those born before and after the advent of digital. As technology continues to impact every… Read More

native advertising

Native advertising is increasingly touted as the future. A new eMarketer study estimates that native advertising in the US will reach $22 billion this year, making up more than half of digital display spend. Their principle analyst Lauren Fisher concluded, “Growth of native digital display is being driven by publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as… Read More

optimizing content

In content marketing, I think there can be too much emphasis on writing for search engines, and not enough on writing for people. In the mid-to-late 90’s, I worked for an early web developer and remember when search engine optimization first started gaining steam. There was suddenly a “keyword stuffing” arms race. We heard about websites that were putting completely… Read More

one-to-one marketing

One-to-one marketing has long been considered a holy grail for business. Marketers strive to perfectly personalize the right message to the right consumer at the right time. Technology and large data pools are bringing marketers ever closer to that goal. Yet one-to-one marketing can also be, well, creepy. Marketers have to walk a fine line between useful personalization and going… Read More

content marketing overload

A few years ago, Mark Schaefer mapped the supply-and-demand of content marketing and predicted diminishing returns as the volume of content grows. He called this concept “Content Shock“: “the emerging marketing epoch when exponentially increasing volumes of content intersect our limited human capacity to consume it.” Since then, the volume level has only increased. TrackMaven reported that content output per… Read More

big data promises

Many organizations have pursued Big Data as a panacea. For years, there has been an implicit strategy to capture as much data as possible and then figure out what to do with all of it later. Big Data has swelled beyond the capacity of data-driven marketers to make sense of it all. IBM estimates that 90% of the world’s data… Read More

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