This Week's Cartoon

influencer marketing

Influencer marketing is all the rage, but there’s not a clear understanding of what constitutes influence. A few years ago, I participated in an influencer event for a consumer brand. It was an expensive affair put on by the brand’s agency. There were a few dozen “influencers” there, which, it turned out, meant a collection of people with blogs and… Read More

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Cartoon Powered Marketing

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marketing storytelling cartoon

marketing storytelling

It’s in vogue for marketers to think of themselves as storytellers. But much of the marketing that gets passed off as “storytelling” really isn’t that much of a story. There is genuine power in stories and there are inspiring examples of brands that tell stories. But I think that often gets diluted by all of the content produced in the… Read More

160711.tracking

tracking the customer journey

There’s a widening gap between how marketers and consumers feel about brands collecting data and tracking customer journeys. According to a recent report by Edelman and The University of Cambridge Psychometrics Centre, 77% of marketers believe their organization should invest in predictive data and 71% of consumers believe that brands with access to personal data are using it unethically. Much… Read More

160704.contentmarketing

the marketing echo chamber

Marketers risk talking too much to ourselves. As demonstrated at Cannes, SXSW, and every other festival where marketers congregate, there’s a well-insulated marketing echo chamber. Nowhere is this more prevalent today than in content marketing. The sheer glut of new content created every day is deafening, and much of this content is created on the topic of the content marketing… Read More

Snapchat cartoon

snapchat marketing

Snapchat is the hottest advertising ticket right now. With 150 million daily users, they reach 41% of consumers 18-34 in the US. And, just in time for Cannes, they unveiled a new advertising strategy last week, including an API that will allow Snapchat ads to be sold by third parties. This land rush is going to be interesting to watch,… Read More

Retargeting cartoon

the future of retargeting

If you think the way that retargeting ads follow consumers around the internet is a little creepy, just wait. Retargeting is only getting warmed up. We’re all used to seeing ads for products that we’ve browsed online suddenly pop up ad infinitim on every other site we visit. Retargeting ads are 76% more likely to be clicked than regular display… Read More

Email Marketing cartoon

email marketing

Few marketers think that they spam. Spamming is often thought of as using email addresses from a bought list. But spamming is more expansive than that. Spam really just means an unsolicited or unwanted message. Cory Doctorow recently audited all of the spam in his inbox and discovered that most of it came, not from unknown entities, but from organizations… Read More

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