This Week's Cartoon

designing for mobile

In 2015, Google introduced an algorithm update known as “Mobilegeddon” that prioritized mobile-friendly websites and was a wakeup call for marketers. And yet, with customers increasingly mobile first, many brands still treat mobile visitors as mini desktop visitors. Ericcson published a neuroscience study last year that found that the stress caused by using smartphones to find content and complete tasks… Read More

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Cartoon Powered Marketing

Most Recent Cartoons

super bowl advertising

Super Bowl ads are running $5 million for a 30 second spot this year, twice what they cost 10 years ago. But the ad itself is increasingly only the start. Brands are now investing an extra 25% on top of the media spend to advertise the ads they’re advertising in the Super Bowl. “There’s become more of a ‘game around… Read More

newsletter list growth

I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read. And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins,… Read More

customer-centric marketing

“Customer-centric” is frequently claimed by CMO’s to describe their marketing visions. But, like many feel-good marketing buzzwords, “customer-centricity” has lost much of its meaning. Many marketers give it lip service, but there’s not a lot of alignment on how to define it, or where to start. Marketers aren’t as customer-centric as they think. For all the hype, delivering on the… Read More

health-washing

It’s a tricky time to be a food marketer. Consumers are scrutinizing more than ever to what goes into the foods they buy. And what constitutes “healthy” to consumers is in flux. The FDA recently announced that it will be calling out “added sugar” on nutrition labels in the future. It is estimated that 68% of processed foods contain added… Read More

marketing with virtual assistants

At CES this week, marketers were buzzing about the potential of virtual assistants. “Marketing is much more about providing a great experience or a product that makes a consumer’s life easier and one of the most interesting developments for our business is the virtual assistant,” said Kristin Lemkau, CMO of J.P. Morgan Chase. Most of the attention at CES was… Read More

upselling and customer experience

United recently announced that it’s joining Delta and American in creating a new Basic Economy fare class, one tier below Standard Economy. This no-frills tier cuts a few of the remaining “frills” of Standard Economy, like overhead bins and pre-assigned seats. It’s a move to help the major airlines compete with discount airlines like Spirit and Frontier. Spirit advertises itself… Read More

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