New Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

retail in the age of amazon

“In the age of Amazon, retailers must leverage assets that Bezos doesn’t have: When Amazon zigs, retails must zag.” This was a quote from NYU Stern professor Scott Galloway in a Fast Company report this week on “The Future of Retail in the Age of Amazon.” Some analysts are calling this era a retail apocalypse. In the US this year,… Read More

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Cartoon Powered Marketing

Most Recent Cartoons

customer-centric

“There is a lot of talk about creating customer-centric organizations but not nearly enough action,” a recent Forrester report said. Forrester described 2018 as “a year of reckoning” for many businesses: “Unmet customer expectations are resulting in churn; the lack of digital transformation gains is translating to loss of market share; industry lines that protected some are crumbling; and longstanding,… Read More

machine learning

Farhad Manjoo, technology columnist for the New York Times, went to the Google I/O conference earlier this year and joked, “I have been counting occurrences of the phrase ‘now, we use machine learning’ and I got to 70 trillion.’” This has certainly been a watershed year for machine learning and the overall AI arms race, particularly in marketing technology. Salesforce… Read More

the evolution of advertising

A few weeks ago, I drew a cartoon on the Future of Advertising, imagining increasingly invasive advertising in our homes, thanks to technology and IOT. The cartoon seemed to strike a chord, and even popped up in the Wall Street Journal. And yet while advertisers are gaining increasingly powerful tools to reach consumers in ways never before possible, consumers are… Read More

trying to appeal to millennials

Marketers often fall into the trap of treating generations as monoliths. The topic, “How to Appeal to Millennials”, has appeared on many a conference agenda and marketing plan, often accompanied by a stereotypical checklist of what defines a millennial mindset and what it takes for brands to resonate with them. I like how Mark Ritson frequently skewers this practice. Here’s… Read More

the future of advertising

The 2002 movie “Minority Report” portrayed a futuristic vision of advertising as the lead character, John Anderton, enters a shopping mall that identifies him from retina scans and pitches personalized ads to him as he walks by: “John Anderton, you could use a Guinness right about now.” That scene influenced a generation of marketers. I riffed on this premise with… Read More

designing by committee

Sir Alec Issigonis, designer of the original Mini in 1959, famously said, “a camel is a horse designed by committee.” The Mini became one of the most successful cars of all time. Sir Alec was knighted is 1969 because of its success. The car was voted the second most influential car of the 20th century. The Mini became an icon… Read More

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