This Week's Cartoon

the emperor’s new marketing plan

In these fast-paced days of digital marketing, there’s a continuous stream of new technologies for marketers to get excited about. It’s tempting for marketers to drop everything in favor of the shiny new thing. Our sense-checking isn’t always caught up with our enthusiasm. We risk being caught without our clothes. Or pretending like we see the clothes, when we don’t…. Read More

Read More

Cartoon Powered Marketing

Most Recent Cartoons

chatbots and the future of customer experience

I spoke at a conference last week called MarTech, which focuses on the intersection of marketing and technology. One of their founding insights is that technology changes exponentially, but organizations change logarithmically. One of the other speakers talked about the rise of chatbots, and how they will fundamentally change marketing. The speaker shared that 80% of brands expect to be… Read More

meetings, meetings, meetings

I once heard Seth Godin give a talk to a group of marketers in London. After this session, someone asked his secret to being so productive. Seth not only publishes books and starts ventures, he famously finds the time to reply personally to every single email he receives. Seth replied simply, “I don’t watch TV and I don’t go to… Read More

bringing ideas to life

Bringing ideas to life in an organization can be a bumpy ride. We’re all familiar with the myth of Isaac Newton sitting under the apple tree, waiting for inspiration to fall on his head. Newton’s apple is one of the more common symbols of innovation, right up there with Archimedes shouting Eureka from his bathtub. Metaphorically, that’s what we do… Read More

8 Types of Corporate Apologies

When last month’s “Communicator of the Year” can turn into this month’s PR disaster, there’s a lesson for any brand on the perils of flubbing a corporate apology. Any brand can go from hero to zero. Much has been written in the last week about the missteps of United and its CEO. Given that it was PRWeek that so recently… Read More

digital natives

I was struck by a recent Marketing Week poll that 65% “believe older marketers are being edged out by digital natives in the job market.” The terms “Digital Natives” and “Digital Immigrants” were coined by Marc Prensky in 2001 to define a generational divide of those born before and after the advent of digital. As technology continues to impact every… Read More

native advertising

Native advertising is increasingly touted as the future. A new eMarketer study estimates that native advertising in the US will reach $22 billion this year, making up more than half of digital display spend. Their principle analyst Lauren Fisher concluded, “Growth of native digital display is being driven by publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as… Read More

Wondering if a marketoon™ campaign is a good fit?

Let's Talk