Cartoon Powered Marketing

Marketoon of The Week
"Wearables Marketing" cartoon

wearable marketing

July 26, 2015 ⋅ 11 Comments

I heard recently that the average person checks their mobile 150 times a day. From a marketer’s perspective, that’s a lot of potential touch points — both in collecting data and in messaging. But it pales in comparison to the staggering world of wearables. Technology is giving unparalleled access for marketers to understand consumers, and to reach them in a…

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Marketoon of The Week
"Polarize" cartoon

the power of polarization

Labeling an idea polarizing can be the marketing kiss of death. Businesses often avoid ideas that are polarizing, whether new products, ad campaigns, or promotions. It’s always easier to launch the next flavor of vanilla. But there’s power in polarization. If you try to appeal to everyone, you won’t necessarily appeal to anyone in particular. In a world of clutter,…

"Creative Critics" cartoon

8 types of bad creative critics

I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients. I wanted to redraw it in color and make it easier to read. I’ve seen all of these…

"Focus Group of One" cartoon

focus group of one

It’s tempting for marketers to assume we intuitively know what consumers want. After all, we’re consumers too. But listening to the focus group of one inside our heads can lead us astray. Trying to extrapolate our personal experience to how an audience will respond is risky. Many leaders don’t recognize this blind spot. This is particularly common in hierarchical organizations…

"engage with the brand" cartoon

engage with the brand

Consumers don’t spend as much time thinking about brands as marketers think they do. Marketers often operate as if their consumers are just waiting around to engage with the brand. Yet the way many brands communicate isn’t that engaging. Last year I had the opportunity to go through Instagram advertising bootcamp while consulting with a brand. The brand was one…

Collaboration cartoon

cross-functional collaboration

This cartoon came out of a conversation with a marketer recently about the silos in her company. Her company was trying to encourage more collaboration across teams and divisions. They wrote values statements and held off-sites on the importance of cross-functional collaboration. At the same time, in the name of efficiency and cost controls, her company carefully calculated who spent…

"Viral Video" cartoon

viral marketing

I drew an early version of this cartoon a few years ago and wanted to update it. Last week, I made my kids jealous by giving a talk at Disney. One of the themes from my talk was the topic of trying to create marketing that “goes viral”. There is a mad rush to create “viral content”, as if viral…

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