This Week's Cartoon

ambush marketing

“Ambushes done right can deliver instant fame and talk value, but the unpredictability of catching lightning in a bottle is not suited for everyone or every brand,” Innocean’s Eric Springer said in a recent Adweek article called “How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot.” With Super Bowl ads fetching a record $5 million… Read More

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Cartoon Powered Marketing

Most Recent Cartoons

Tinder Cartoon

social media engagement

Marketers are increasingly eyeing Tinder, the dating and hookup app, as a potential advertising platform. With 50 million users and 1 billion-plus swipes, the numbers are attractive, particularly to reach Millennials. And as Brian Norgard, VP of Advertising at Tinder, put it, “If you think about the way Tinder works, with ‘like’ and ‘pass’, we have a really amazing signal… Read More

On Brand cartoon

is it on brand?

Considering that clients and agencies both work in communication, it’s amazing how dysfunctional they can be at communicating with each other. This is particularly clear in the creative process, from the brief to the creative review. A creative execution is only as good as the relationship between the creative partners that produce that execution. How we show up to the… Read More

Authentic Marketing

authentic marketing

“This generation doesn’t dislike brands. What they don’t like is advertising.” Erin McPherson from Maker Studios said this about about Millennials at an IAB event last year. She continued, “The new authority is authenticity.” We frequently hear that “authenticity” is the key to marketing to millennials. It’s an amorphous term that has led many brands adding words like “honest” and… Read More

Social Media Cure-all

social marketing hype

It’s tempting to look at any new marketing trend as a cure-all. It’s just as tempting to completely give up on that trend when it doesn’t immediately live up to all of the hype. Gartner created a model called the Hype Cycle to track any emerging technology as it goes from hero to zero and then ultimately somewhere in between…. Read More

Marketing Resolutions cartoon

marketing resolutions

It’s the time of year to make vague resolutions that we’ll forget by February. According to Statistic Brain, 45% of Americans make New Year’s resolutions and only 8% of those are actually successful. I think marketing teams often follow the same pattern. We start off the year with big ideas and good intentions and then get distracted. It’s easy to… Read More

Marketing Attribution cartoon

marketing attribution

In the early 1900s, Philadelphia merchant John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In a way, he’s the grandfather of marketing attribution — the science of giving credit to each marketing touchpoint that a customer was exposed to before a purchase. More than ever, marketers are… Read More

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