I spoke recently at Integrated Marketing Week in New York, a thought leadership event put on by DMA and Econsultancy. I talked about marketing worth sharing.
There has never been a better time for marketing. New technologies give us an unparalleled opportunity to connect with our consumers. Marketing has evolved and Don Draper is no longer in charge. Yet, the big marketing idea matters more than the available technology. Technology can’t save a boring idea. But technology can amplify a remarkable idea.
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