I spoke at GOED Exchange, the leading organization for Omega-3 Food Science, about overcoming idea killers.
Geek Squad described advertising as a “tax for unremarkable thinking.” The creative process shouldn’t end after the brainstorm, yet ideas often suffer a thousand cuts in the process of bringing them to life. He sheds light on the path of transforming ideas into new products and frame ways to build a culture that champions creativity and overcomes idea killers.
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