I gave a talk this week on 5 ways to overcome idea killers. Brainjuicer partnered with Deutsch in Los Angeles to put on “Invent Fest”, a thought-provoking day on how we bring ideas to life.
In my talk, I argued that coming up with ideas is relatively easy. The hard work comes after the flip charts are put away at the end of the brainstorm. Too frequently, ideas are watered down in the process of bringing them to life.