New Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

KPI overload

We are working in a golden age of metrics.  But the explosion in available data and metrics can give us KPI tunnel vision.  It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing.  They eventually found a way to narrow the KPIs…

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Cartoon Powered Marketing

Most Recent Cartoons

A/B Testing Cartoon

always be testing

As marketing evolves, one of the key shifts is the ability to test everything, all the time.  Compared to my earliest marketing jobs in the late 90s, the tools of experimentation have been democratized and the cycle time between experiments have disappeared.  We can get instant learning on just about any attribute we care to test on just about any…

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Innovation and Risk cartoon

innovation and risk

The situation of this cartoon was suggested by Dan Morrill, on how organizations frequently approach new ideas. Organizations give mixed signals with innovation.  There is pressure to come up with breakthrough new ideas that will push the business forward.  Yet there is simultaneous resistance to any ideas that are actually breakthrough. It’s an innovation catch-22.  As a result, organizations can…

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four horsemen of the brainstorm

I recently rediscovered a beautiful quote from Jonathan Ive on the fragility of ideas. This was part of the tribute he delivered at Steve Jobs’ 2011 memorial: “Steve used to say to me — and he used to say this a lot — “Hey Jony, here’s a dopey idea. And sometimes they were. Really dopey. Sometimes they were truly dreadful.…

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Push Notification cartoon

push notification overload

According to an Appiterate survey, 71% of all app uninstalls are triggered by a push notification.  And eMarketer found that the top reason (57%) US smartphone users unsubscribe from a brand’s mobile messaging is “too many messages or updates.” In the pursuit of customer experience, brands sometimes create a crappy customer experience.  Constantly optimizing for engagement metrics can lead to…

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Evolution of New Products cartoon

evolution of new products

“Apple delivered exactly the iPhones everyone expected on Tuesday — and that’s kind of the problem. Instead of “one more thing,” Apple’s event was more like none more thing.” This was how Axios summarized Apple’s latest new product event earlier this month.  The most notable new iPhone feature was a camera system with three cameras.  Samsung had already launched a…

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Page Load Times cartoon

the state of e-commerce

This cartoon idea was suggested by Brian Fung, reacting to some interesting Google research on how even a one-second delay affects bounce rates.  Google found that as page load time goes from 1s to 3s, the probability of bounce increases 32%.  As it goes from 1s to 5s, the probability of bounce increases 90%.  Brian questioned how much had do…

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