This Week's Cartoon
sustainability marketing
EcoVeritas CEO David Harding-Brown recently observed: “Sustainability as an umbrella term is becoming meaningless; a series of macro statements that consumers can no longer relate to or engage with.” A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.” In 1983, an undergrad named Jay Westerveld coined the…
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