Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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This Week's Cartoon

Page Load Times cartoon

the state of e-commerce

This cartoon idea was suggested by Brian Fung, reacting to some interesting Google research on how even a one-second delay affects bounce rates.  Google found that as page load time goes from 1s to 3s, the probability of bounce increases 32%.  As it goes from 1s to 5s, the probability of bounce increases 90%.  Brian questioned how much had do…

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Most Recent Cartoons

how to unsubscribe from a marketing newsletter

I’ve never understood why so many brands turn the choice of unsubscribing from their newsletter into a negative brand experience.  Or why purchasing a t-shirt means that the retailer assumes you want to hear from them 5 times a week for the rest of your life. It’s as old as digital marketing, but the humble email newsletter remains one of…

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Sustainability cartoon

talking about sustainability

Consumers increasingly look for sustainability credentials in the brands they buy.  And yet, whenever brands talk about sustainability, consumers are increasingly sensitive to green-washing and hypocrisy.   Google caught flak most recently for hosting a climate change summit on the coast of Sicily a few weeks ago, when it came out that over 100 of the celebrity attendees turned up…

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Fix it in Post

In an advertising shoot, we often hear someone say, “we’ll fix it in post”.  It can be comforting to hear (particularly at the end of a long day), but it’s often a cop out.   Marketers learn the hard way that there’s only so much that we can actually fix in post-production. Our source footage limits how much we can…

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CMO cartoon

a CMO by any other name

McDonald’s is the latest company to ditch the Chief Marketing Officer role, with news that Silvia Lagnado is leaving the company and her role absorbed by restructuring.  The CMO role similarly disappeared in recent years at Johnson & Johnson, Kimberly Clark, Mars, Uber, Lyft, Taco Bell, Beam Suntory, Hyatt, and Coca-Cola.  While 70% of the Fortune 500 still have a…

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Marketing Automation cartoon

marketing effectiveness

Cheryl Calverley, CMO at UK mattress brand Eve Sleep recently observed:  “We’ve reached peak performance optimization. Everyone has piled in and done the easy stuff in digital marketing … so we come back round in a circle. The only way to stand out from the crowd is creative.” I like Chery’s sentiment of “peak performance optimization”.  So much of the…

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Make the Logo Bigger cartoon

make the logo bigger

I first drew a version of this cartoon almost 10 years ago, and decided to riff on the concept with an updated version.  “Make the logo bigger” is still the most common client feedback for creative work, and the quickest way to drive a creative director crazy. A web agency called New Republique once channeled their client frustration into a…

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About Marketoonist

Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

© 2015 Marketoonist