Book collection celebrating 15 years of Marketoonist

This Week's Cartoon

Idea Killers cartoon

Idea Killers

Labeling an idea polarizing can be the quickest way to kill an idea. Businesses usually avoid ideas that are polarizing, whether new products or campaigns. It’s always easier to launch the next flavor of vanilla. But there’s power in polarization. By trying to appeal to everyone, you won’t necessarily appeal to anyone in particular. In a world of clutter, the…

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Chief Buzzword Officer cartoon

Chief Buzzword Officer

One of the most entertaining parts of going to the Cannes Advertising festival for the first time recently was eavesdropping on so much marketing chatter in one place. It was surreal to walk the cobblestone streets past cafe tables and hear, not French, but snippets of conversation with language like “brand salience” and “mental availability.” It reminded me how easy…

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Return from Cannes Lions ’24: Creativity

Here’s my cartoon recap from the Cannes Lions International Festival of Creativity this week. System1 invited me to sketch a daily cartoon based on what I observed, walking around with my sketchpad for the week. This one is about the transition back to regular work at the end. Even if you haven’t been to this festival, hopefully you can relate…

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Marketing Effectiveness cartoon

Dispatch from Cannes Lions ’24: Marketing Effectiveness

The Cannes Lions International Festival of Creativity has been on my bucket list ever since I started in marketing. I’m here for the first time this week thanks to System1 — who I’ve known since their Brainjuicer days. They invited me to be a Marketoonist-in-Residence for the week, so I’m going to capture some of the themes I notice as…

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Anecdotes and Data cartoon

Anecdotes and Data

There’s a well-known aphorism that “the plural of anecdote is not data.” I found it interesting to learn that the origin of that line was actually the opposite.  In the late 60s, a Cal Professor and political scientist named Ray Wolfinger heard a student dismiss a statement as “just an anecdote” and responded that “the plural of anecdote is data.”…

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AI Chatbots and GenAI Hype cartoon

AI Chatbots and GenAI Hype

We’re at a surreal stage of generative AI adoption, as some of the growing pains of this still relatively new technology are revealed in funny and bizarre ways. Google released “AI Overviews” at scale in the US recently, giving everyone an opportunity to kick the tires and ask Google questions answered by AI, which then appeared at the top of…

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Guessing the Brief cartoon

Guessing the Brief

I stumbled across a quote recently from legendary ad agency founder Pat Fallon: “If the creative brief is not itself creative, what right do its authors have to expect anything different?” The brief is often treated as a formality or a tick-box exercise, rather than one of the most important tools in a marketer’s toolkit.  A brief is frequently the…

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