I gave the closing keynote to Bombardier Recreational Products, near Montreal, Canada. BRP makes the popular Ski-Doo skimobile and other cool recreational products.
There has never been a better time for marketing. New technologies give us an unparalleled opportunity to connect with our consumers. Marketing has evolved and Don Draper is no longer in charge. Yet, the big marketing idea matters more than the available technology. Technology can’t save a boring idea. But technology can amplify a remarkable idea.
We also gave out signed prints of this BRP cartoon for everyone who came. Please contact us if you’d like to add a cartoon-fueled talk to your next event.