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Marketoonist | Tom Fishburne

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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Bisnode Keynote on “Thriving in the Awkward Adolescence of Digital Transformation”

I recently spoke at the Bisnode conference in Stockholm, Sweden on the topic of digital transformation.

Our organizations haven’t kept pace with the potential brought by technology. As Scott Brinker put it, “Technology changes exponentially; organizations change logarithmically.” There has never been greater urgency to change, yet, most organizations are allergic to that change. There are common misfires with organizational silos not talking to each other. And so, technology initiatives are often adopted shallowly, missing their full potential. Forrester found that 21% of businesses believe they are “finished” with digital transformation. If we want to pursue digital transformation, we ultimately have to think about organizational transformation.

There’s more detail on my speaking here. Let me know if you’d like to talk about a keynote at your organization or conference.

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Marketoonist is the thought bubble of Tom Fishburne a career marketer and cartoonist. Learn More...

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Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audiences with cartoons.

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